Type anything into the Amazon search box and you get 10 suggestions. Not 11, not 50 — ten. There is no setting anywhere in Amazon that raises that number, and those ten are the same ten your competitors see.
Amazon Suggestion Expander is a Chrome extension that takes the seed you typed and asks Amazon’s own suggestion service the same question from several angles at once. One seed comes back as 114–117 deduplicated search terms in a first-party probe run on 2026-08-11 — roughly 11.4× what the search box will show you — and every one of them is a phrase Amazon’s own autocomplete considers real.
Coming to the Chrome Web Store. The extension is built and tested; the store listing is in review. This page will carry the install link the day it goes live. Until then you can read exactly what it does, what it costs, and what it deliberately refuses to do — all of it below.
What it does, in one sentence
It expands the 10 suggestions Amazon shows into hundreds of deduplicated buyer search terms, marks which ones Amazon already gave you, and lets you export the list to CSV.
Why 10 is the number that hurts
Amazon’s autocomplete is one of the few keyword signals that comes straight from buyers — those phrases exist because people typed them. The problem is the cap. Ten suggestions is enough to confirm you’re in the right category and nowhere near enough to draft a listing or seed a PPC campaign.
The workaround sellers do by hand is to retype the seed with a letter after it — yoga mat a, yoga mat b, yoga mat c — and copy what comes back. That works. It also takes twenty minutes per seed and you will miss some.
This extension does the same thing programmatically, in one click:
| Path | What it asks Amazon |
|---|---|
| Baseline | The 10 suggestions you’d see anyway — kept, because it’s the deduplication baseline |
before | What word usually comes in front of this phrase |
after | What usually comes after it |
for / and / with | Connector phrases buyers actually type |
Letter rotation a–h | The manual trick, automated — this alone produced 240 of 300 terms in testing |
Six fixed paths plus the letter rotation. Every path in that list was measured before it shipped; paths that returned nothing were removed rather than shipped as a feature (see what this tool does not do).
Terms Amazon already showed you are marked, not hidden
Every row carries the path it came from, and the ten Amazon would have shown you anyway are labelled amazon instead of expanded. You can see at a glance what is genuinely new. Nothing is silently dropped and nothing is silently invented.
Export to CSV
One click writes a UTF-8 CSV with three columns — keyword, variant, source — that opens cleanly in Excel and Google Sheets. Full column reference on the CSV export page.
When Amazon’s endpoint breaks, it degrades instead of lying
Suggestion endpoints change without notice. When the request path stops returning results, the extension falls back to reading the dropdown on the page itself and tells you it did. You get fewer terms, and you know why — rather than an empty panel that looks like your seed had no keywords.
Free vs Pro
| Free | Pro | |
|---|---|---|
| Keyword expansion | Unlimited, unmetered | Unlimited, unmetered |
| Deduplication against Amazon’s native 10 | ✓ | ✓ |
| Path tagging and grouping | ✓ | ✓ |
| Automatic fallback when the endpoint fails | ✓ | ✓ |
| CSV export | 1 per day | Unlimited |
| Price | $0 | $5.99/month or $39/year |
The paywall sits on the export only. Expanding keywords is free forever and is never counted, metered, or throttled — that is a deliberate design decision, not an introductory offer. See pricing for cancellation and refund terms.
What it asks for, and what it never touches
- One permission:
storage. It does not request thedownloadspermission — the CSV is written through the browser’s own download action instead. - No account and no sign-in. There is nothing to register for.
- The words you type never leave your browser. The search term goes from your browser straight to Amazon and is used only to build that one request. It is not stored, not logged, and never uploaded to us.
- The expanded keywords never pass through our servers. They exist in the page and in the CSV you save.
Full data inventory in the privacy policy.
Who it’s for
- Amazon sellers and operators drafting listing titles and bullets, or building a PPC seed list without paying for a keyword database.
- KDP authors and Merch sellers looking for the long-tail phrasing buyers actually use, where the 10-suggestion cap hides almost everything useful.
- Agencies and consultants who need a defensible keyword list for a client and want it in a spreadsheet in under a minute.
Quick start
- Install the extension (link goes live with the store listing).
- Go to amazon.com and type a seed into the search box.
- Click Expand in the panel next to it.
- Read, filter, then Export CSV.
Nothing else to configure. First-run details on the getting started page.
FAQ
Does it need an account?
No. There is no registration, no email, and no sign-in anywhere in the product.
Does it work on amazon.co.uk, .de, or .co.jp?
Not in this version. The first release targets amazon.com only.
Does it show search volume?
No — deliberately. See the export page for why.
How many keywords will I actually get?
It depends on the seed. A first-party probe on 2026-08-11 got 114–117 deduplicated terms per seed. A live run on yoga mat returned 110 terms, 100 of which were beyond Amazon’s native ten. Broad seeds return more than narrow ones.
Is the free tier a trial?
No. Expansion is free permanently and unmetered. The free tier also includes one CSV export per day, which resets on UTC midnight rather than your local midnight.
How do I cancel?
Any time, from the extension itself. Terms on the pricing page.
Questions or a bug to report — the support page has the contact address and the known issues.