Amazon Launchpad in 2026: The Eligibility Checklist, the 12-Month Commitment, and Whether It's Still Worth Chasing
Amazon Launchpad is an invite-only, no-cost program for emerging brands — and as of 2026-08-08, Amazon publishes no US eligibility page for it at all. A request to https://sell.amazon.com/programs/launchpad returns 301 Moved Permanently and lands on the generic /programs hub, where the word “Launchpad” does not appear a single time. The UK, Canada and India seller sites return 404 for that same path. One market is the exception: India runs Launchpad on a different URL, sell.amazon.in/grow-your-business/launchpad/benefits-and-faq, which returns 200, still shows an “Apply to Launchpad” button, and publishes its own rules and its own fee. So “no published eligibility page” describes the US and the storefronts checked here, not the world (all statuses checked 2026-08-08). ...