DTC Ecommerce vs Amazon Marketplace: Where Each Channel Wins
For an established Amazon seller, DTC ecommerce is not cheaper than Amazon — it is a different bill. Amazon charges a referral fee that includes demand; a direct-to-consumer store removes that fee and hands you the cost of creating demand yourself. On a $29.99 single-unit product with typical fees, moving one order off Amazon frees up roughly $3.33 of margin, which is your entire budget for acquiring that customer. DTC wins when repeat purchases, order value, or an audience you already own push that number well past $3.33. It loses when every order has to be bought with a fresh ad click. ...