
Amazon Growth Opportunities (2026): The Four Recommendation Types, HV and HP Badges, and Which Ones to Act On
Amazon Growth Opportunities is a free Seller Central dashboard that ranks product-level recommendations — run an ad, add A+ Content, enroll in Vine, fix a listing, cut a cost — by their estimated impact on your sales. You open it from Growth → Growth Opportunities in the Seller Central main menu, and it sorts every recommendation into four types: Sell New Products, Improve Sales, Reduce Cost, and Drive Traffic (Amazon’s tool page, checked 2026-10-04). The tool is free to use, but many of the actions it recommends — advertising, Vine, some fulfillment programs — cost money. ...










