
Amazon Ads for KDP Authors: The Three Campaign Types, Where You Build Them, and What Amazon Charges
KDP advertising runs on Amazon Ads, not inside KDP. The links on your KDP Bookshelf are entry points; the campaign is built, funded, and reported in the Amazon Ads console. Three ad types are associated with books, and they do not share the same door. Sponsored Products is open to an author with one published title — Amazon lists “professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies” as eligible advertisers. Sponsored Brands is gated: “To create a Sponsored Brands campaign, you must add at least one pen name with three unique titles to your Author Central account” (KDP Help, data checked 2026-08-22). Kindle lockscreen ads are a third, separate thing — bought through Amazon DSP, not through the Sponsored Ads console. ...










