A buyer submits seller feedback from Your Orders, or from the entry point amazon.com/hz/feedback that Amazon labels Leave Seller Feedback: find the order, rate the seller one to five stars, write a comment, submit. Two clocks govern it, both stated on Amazon’s help page: “It can take up to three days after the order is completed or canceled for the Leave seller feedback button to show in Your Orders,” and “You have 90 days from your order date to leave a rating and comments” (data checked 2026-09-05).
That is the buyer’s half, and where most articles stop. This guide is written for the other side, because everything above lands on your account: a one- or two-star rating is an order defect. The useful version of “how to submit seller feedback on Amazon” for a seller is three questions — when is the window open, what will Amazon accept into the box, and what may you say to ask for it. Every rule below is sourced to an Amazon-published page with its check date.
The Buyer’s Path, and What It Tells You
Amazon publishes the flow as four steps on its Leave Third-Party Seller Feedback page: Go to Leave Seller Feedback → Find your order → Rate seller → Select Submit Feedback (checked 2026-09-05). That first link points to amazon.com/hz/feedback and needs a signed-in buyer account; there is no public form and no third-party route in.
Two eligibility facts come from Amazon’s Comments, Feedback, and Ratings about Sellers page (checked 2026-09-05). Only buyers can do it: “Only customers who have purchased a product from a seller through Amazon can leave comments, feedback and ratings about the seller.” The scale is public: “You can rate third-party sellers from one to five stars, with five stars being the best. The seller’s average rating will appear beside their name on our site.”
Each rating attaches to one order, so it is always traceable to a specific transaction of yours — which is what makes the timeline below actionable.
The Two Clocks You Should Have Memorized
The three-day delay is the part sellers most often miss: between the order completing and the button appearing, there is a gap of up to three days in which the buyer cannot rate you yet — but can already message you.
| Point on the timeline | What becomes possible |
|---|---|
| Order completed or canceled | Nothing yet — the button is not live |
| + up to 3 days | Leave seller feedback appears in Your Orders |
| Delivery date + 5 to 30 days | Your one permitted Request a review per order |
| Order date + 90 days | The buyer’s window to rate and comment closes |
Every row is Amazon-published, checked 2026-09-05; sources are linked below.
A complaint arriving in Buyer-Seller Messaging on the day an order completes is still resolvable before it can be rated. Amazon tells buyers “Sellers usually respond to your emails within 48 hours” (The Buyer-Seller Messaging Service, checked 2026-09-05), and that same 48-hour silence opens an A-to-z claim — see the A-to-z Guarantee response framework. On FBA orders Amazon fields most of the buyer conversation; what still lands on you is mapped in Amazon FBA customer service.
The number that makes the clocks matter
Amazon’s public seller site defines an order defect as one that “results in negative customer feedback (reviews of less than three stars), an A-to-z Guarantee claim that isn’t denied, or a chargeback claim,” with an “overall ODR target … less than 1% of total orders during a given 60-day period” (sell.amazon.com, checked 2026-09-05). Its worked example: on 300 orders in 60 days, aim for “fewer than three” combined defects. A low-volume account has almost no margin — which is why that three-day gap is worth using. The Account Health Rating guide covers where the numbers surface.
What Amazon Asks Buyers to Rate — and What It Strips Out
Amazon does not leave the comment box unprompted. Its guidelines tell buyers their feedback “should focus on your buying experience” and list six questions (verbatim, checked 2026-09-05):
- “Were you happy with how the seller packaged and shipped your order (for products)?”
- “Did you receive your order on time and did you receive what you ordered?”
- “Was the seller professional and was their work of good quality?”
- “If applicable, did you get good customer service and did the seller fix your issue quickly?”
- “Would you buy from this seller again?”
- “What would have improved your experience?”
Read that as your published scorecard. Four of the six are operational — packaging, on-time and correct delivery, professionalism, speed of resolution. None is about the product’s design or performance: the same page bars “Product reviews: Review products on their product detail page.”
The exclusion list matters just as much — each item is a category of bad rating that should not have existed:
| Buyers may not post | Why it matters to you |
|---|---|
| “Pricing feedback … about the price of the item or delivery” | A rating punishing your price is out of scope by policy |
| “Product reviews” | A complaint about the item belongs on the detail page |
| “Misattributed feedback … left for the wrong seller” | Common on shared ASINs |
| “Personal information” — phone numbers, emails, addresses | Overlaps a seller-side removal case |
| “Compensated or misleading feedback” | Covers gift cards, free products and refunds |
Amazon states it has “the right to remove feedback that isn’t about your buying experience or that violates one of our guidelines.” The trap: a comment violating the buyer guidelines does not automatically qualify for seller-side removal. Two lists, and the gap between them is where most denied removal requests live.
What You Are Allowed to Say When You Ask for Feedback
The governing document is Amazon’s Communication program policy, public at sellercentral.amazon.com/help/hub/reference/external/G1701 (HTTP 200 without a login; checked 2026-09-05). Three structural rules come before any wording question.
- Channel. “… all communications between buyers and sellers must occur through the Buyer Seller Messaging Service. Direct contact with buyers through any other channel … is strictly prohibited.”
- Format. Proactive communications “must (a) be transmitted within 30 days following the completion of the associated order, (b) include the complete 17-digit order identification number, (c) be provided to the Customer in their language of preference …”
- Purpose. “Requesting that a customer provides an unbiased product review and/or unbiased seller feedback, provided that the customer has not already done so. Please use the Request Review feature provided by Amazon. Feedback can be requested once per customer per order.”
That last sentence names the tool Amazon prefers. Its help page, Request a review from a customer (HTTP 200 without a login, checked 2026-09-05), is blunt:
We don’t require you to request reviews because our systems already do that on your behalf at no cost to you. If you would still like to request a review for a specific order, we recommend that you use the Request a review feature on the Order Details page instead of asking the customer via email or Buyer-Seller Messaging.
Four details from that page, verbatim:
- It covers both. “… we ask for both a product review and seller feedback for the order in the same email.”
- You do not write it. “These requests use standardized language and are automatically translated into the customer’s preferred language.”
- The window is narrow. “… once per order between 5 and 30 days after the order delivery date.”
- Anything extra is unsolicited. “Since reviews are already requested on your behalf, we consider additional review requests to be unsolicited messages … subject to Buyer’s opt-out preferences.”
Sit with the fourth point: Amazon already asks on your behalf, so a hand-written request is a second ask that a buyer’s opt-out setting may silently discard. For what the third-party category automates, see the review request software roundup; AMZFinder’s Review & Feedback Management workflow page scores the same tools and sells no software of its own.
The Lines That Get a Message Blocked
These five prohibited items turn a well-meant feedback request into a violation (verbatim, checked 2026-09-05):
- Language that suggests, incentivizes or persuades buyers to “Submit favorable product reviews or seller feedback, including … offering compensation, money, gift cards, free or discounted products, refunds, replacements, rebates or reimbursements, or future benefits.”
- Language asking buyers to “Update or delete a non-favorable review or seller feedback. This includes messages sent before or after a customer service was provided.”
- “Requests a product review or seller feedback only if they have had a positive experience with the product but suggests the customer to proactively reach out if they have had a negative product experience.”
- “Repeat request for a product review or seller feedback more than 1 time per customer per order.”
- “Language discouraging customers from filing a claim with Amazon.”
Item 3 deserves a second read: the template it describes — if you’re happy, please leave feedback; if not, contact us first — is one of the most copied seller email patterns in circulation, and it is named as prohibited. Item 2 is what makes “I refunded you, would you mind updating your rating?” a policy problem, not good service.
The policy also bans things unrelated to sentiment that still get messages blocked: emojis, animated GIFs, external links not needed for order completion, external contact information, promotional messaging, tracking pixels, and “[E]gregious spelling errors or grammar issues.” Non-compliance “may result in Amazon blocking the delivery of your message, restricting your ability to compose proactive messages and/or suspension or termination of selling privileges.”
Submitting Feedback and Removing It Are Two Different Roads
This guide covers the inbound path — how a rating gets created, and what you may do while that window is open. Once a negative rating exists you are on a separate track with its own three qualifying cases, its own dashboard (Feedback Manager) and its own deadline: that is how to remove seller feedback on Amazon. Nothing here takes an existing rating down; nothing there stops one being left.
One boundary joins them: asking a buyer to remove feedback is a prohibited proactive message under item 2 above — though the buyer may remove their own from Your Submitted Feedback → Completed Feedback → Remove (Remove Third-Party Seller Feedback, checked 2026-09-05). If the complaint is about the item rather than your service, the route is the review system — see the Amazon reviews compliance guide.
A Compliant Feedback Checklist
- Answer buyer messages inside 24 hours — 48 hours of silence opens an A-to-z claim.
- Treat the completion-plus-three-days gap as your service recovery window.
- Use Request a review from the Order Details page, 5 to 30 days after delivery, once per order.
- Do not write your own version of it — standardized text cannot be accused of soliciting a sentiment.
- Delete any template that says “if you’re happy, review us; if not, contact us.”
- Never tie a refund, replacement or discount to a rating, in either direction.
- Strip emojis, GIFs, tracking pixels and outside links from anything you do send.
- Include the full 17-digit order ID, inside 30 days of order completion.
- Audit new ratings against the exclusion list — pricing complaints, pure product reviews and misattributed ratings are the removal candidates.
Common Mistakes
Assuming the feedback button is live the moment an order ships. It appears up to three days after the order is completed or canceled, not at shipment.
Sending both a Buyer-Seller Message and a Request a review for one order. Amazon treats the extra ask as unsolicited, and the cap is one request per customer per order.
Reading the buyer guidelines as a removal list. “Pricing feedback” and “misattributed feedback” are barred for buyers, but the seller-side removal cases are a shorter, different list.
Apologizing publicly for a product complaint. If the comment is entirely about the product, that is a removal argument, not a service failure.
Frequently Asked Questions
How do I submit seller feedback on Amazon as a buyer?
A buyer does this from Leave Seller Feedback (amazon.com/hz/feedback) or Your Orders: they find the order, rate the seller one to five stars, add a comment and submit. The button can take up to three days after the order is completed or canceled to appear. You cannot open or hurry that step — but that three-day gap is your service recovery window, the last stretch before a complaint can become a rating.
How long do I have to leave seller feedback?
“You have 90 days from your order date to leave a rating and comments” (checked 2026-09-05) — the clock runs from the order date, not the delivery date.
Can a seller ask a buyer to leave seller feedback?
Yes — once per customer per order, for “unbiased” feedback, and Amazon recommends the Request a review feature over a hand-written message. Asking for a particular sentiment or rating is not permitted.
Why can’t I see the Request a review button on an order?
It is available “once per order between 5 and 30 days after the order delivery date” (checked 2026-09-05). Outside that band, or on a second attempt, it is unavailable.
Does seller feedback affect my Order Defect Rate?
Yes. Amazon counts “negative customer feedback (reviews of less than three stars)” as an order defect, alongside an undenied A-to-z claim and a chargeback, against a target under 1% over 60 days.
Can I offer a discount in exchange for good feedback?
No. The policy bars offering “compensation, money, gift cards, free or discounted products, refunds, replacements, rebates or reimbursements, or future benefits” for favorable feedback, and the buyer guidelines bar compensated feedback from the other direction.
Conclusion
The buyer’s path is short: two entry points, one to five stars, a comment box, three days before the button appears, ninety before it closes. What earns a seller’s attention is what that implies — four of Amazon’s six prompting questions grade your operations, a one-star rating is an ODR defect on the same footing as a granted A-to-z claim, and the gap before the button goes live is real working time. On the asking side the safe version is narrow and the tool is provided: one Request a review per order, five to thirty days after delivery, in Amazon’s words rather than yours.
Policy details were checked against Amazon’s public help and Seller Central policy pages on 2026-09-05. Amazon revises these pages without notice; verify against the linked sources before acting.