A US seller can sell on Amazon Brazil from an existing Amazon.com Professional account, because Amazon’s North America and Brazil unified account already includes Amazon.com.br. What the US account cannot do is use local FBA in Brazil: Amazon states that “selling with FBA in Brazil is only available to Brazil-based accounts,” and storing and selling through FBA in Brazil requires a CNPJ, the Brazilian tax ID (data checked 2026-10-03). For a US business without a Brazilian entity, the realistic routes are Remote Fulfillment with FBA, which ships Amazon.com.br orders from US FBA stock, or shipping orders yourself from the US. This guide covers only what is specific to Brazil, using Amazon’s own pages.
What Brazil Shares With Canada and Mexico
The unified account, the single subscription, Build International Listings and the Remote Fulfillment enrollment path work the same way for Amazon.com.br as for the other two markets in the account. Those mechanics are covered in selling on Amazon Canada, and the Mexico-specific layer (the RFC, courier limits, peso fees) is in selling on Amazon Mexico. For where Brazil sits in Amazon’s wider marketplace map, see where Amazon FBA sellers operate.
One shared number is worth restating because it decides the cost of trying Brazil at all. Amazon’s Latin America page says: “There is a single Professional selling plan fee for North America and Brazil unified accounts,” listed as “USD 39.99 per month” (sell.amazon.com, data checked 2026-10-03). A US Professional seller adds no new subscription to list on Amazon.com.br.
Three Routes Into Amazon.com.br
Amazon’s Latin America page names three fulfillment methods for Mexico and Brazil: FBA, Remote Fulfillment with FBA, and fulfilling orders yourself (FBM). For a US-based account in Brazil, only two of them are open.
| Remote Fulfillment with FBA | Ship it yourself (FBM) from the US | Local FBA in Brazil | |
|---|---|---|---|
| Who can use it | US FBA sellers with eligible products | Any seller listing on Amazon.com.br | Brazil-based accounts only |
| Where stock sits | US fulfillment centers | Your US warehouse or 3PL | Brazilian fulfillment centers |
| Who imports the goods | The customer, as importer of record | The customer, as importer of record | Your Brazilian business, before the sale |
| Brazilian tax position for the seller | No Brazilian tax payment by you, per Amazon | Not addressed on the pages checked | CNPJ and Brazilian tax obligations |
| Customs paperwork | Amazon ships from US stock | Your carrier must file before arrival | Your import shipment |
| Main constraint | Product eligibility | Carrier setup, CPF, transit time | Brazilian entity and tax registration |
Sources for each row are in the sections below; all were checked on 2026-10-03.
Why Local FBA in Brazil Is Brazil-Account Only
Amazon puts the rule in one line on its Latin America page: “Note that selling with FBA in Brazil is only available to Brazil-based accounts.” The tax consequence sits on the same page: “If you store and sell products through FBA in Mexico or Brazil, you will be required to pay taxes and comply with Mexico and Brazil tax obligations. You will need an RFC or CNPJ to do this.” Amazon defines the term too: “A CNPJ (Cadastro Nacional de Pessoas Jurídicas) is a Brazilian Tax ID number” (data checked 2026-10-03).
Read together, those sentences mean the CNPJ trigger is holding inventory in Brazil through FBA, not listing on Amazon.com.br. The same page sets no account-location limit for FBA in Mexico. In Brazil the account itself has to be Brazil-based before local FBA is available, so a CNPJ is a step toward opening a Brazilian business, not a form a US account fills in.
If you do go that way later, Amazon’s Brazil FBA rules carry their own constraints. The Brazil help page on FBA prohibited products names the fulfillment centers GRU8, POA1 and XCV9, and states that the program accepts only products classified as new; it also excludes “Products without a valid shipping invoice” (Seller Central Brazil help, data checked 2026-10-03). How to register a Brazilian company or obtain a CNPJ is a matter for a Brazilian accountant, and this guide does not summarize it.
Remote Fulfillment: The No-Entity Route
Remote Fulfillment with FBA lets you “sell to customers in Canada, Mexico, and Brazil without sending inventory to those countries.” You create offers on Amazon.com.br and Amazon fills them from your US FBA stock, and “Prime customers receive free shipping to Canada, Mexico, and Brazil.” The tax line is the one that matters for a US business: “Customers pay any import duties, taxes, and fees as the importer of record. That means you don’t need to pay taxes in Canada, Mexico, or Brazil” (sell.amazon.com, data checked 2026-10-03).
To be eligible, Amazon says a product must “Be enabled for FBA in the US and have valid offers in Canada, Mexico, or Brazil.” The same page lists three ineligible product types for Brazil: prohibited products, dangerous goods, and goods “Blocked for importation” into Mexico and Brazil.
What the Brazilian buyer pays at checkout
Since the buyer is the importer, Brazil’s import tax shapes your price on Amazon.com.br even though you never pay it. Amazon’s Brazil tax page states that “Portaria MF nº 1.342, published on May 12, 2026, eliminated the import tax on purchases up to USD 50 and increased the fixed deduction for purchases above USD 50 from USD 20.00 to USD 30.00,” and that ICMS, the state VAT, “continues to apply at all value ranges.” Under Amazon Managed Import Fees, Amazon “automatically calculates and collects import duties and taxes at checkout” (Seller Central Brazil help, data checked 2026-10-03).
Amazon’s own examples on that page use a hypothetical rate of USD 1.00 = BRL 5.10 and a 17% ICMS rate:
| Order value | Import tax | ICMS (17%) | Total cost to the buyer |
|---|---|---|---|
| USD 10.00 (BRL 51.00) | BRL 0.00 | BRL 10.45 | BRL 61.45 |
| USD 100.00 (BRL 510.00) | BRL 153.00 (60% minus the USD 30 deduction) | BRL 135.80 | BRL 798.80 |
The practical reading: an item under USD 50 reaches the Brazilian buyer with only ICMS on top, while an item at USD 100 costs the buyer well over half as much again in taxes. We would test Brazil first with SKUs that sell under the USD 50 line.
Products Out-of-Country Sellers Cannot List
Brazil has a restriction list that applies to sellers outside Brazil, separate from the general restricted-products policy. Amazon’s help page states: “Out of Country Sellers cannot list the products below” (Seller Central Brazil help, data checked 2026-10-03). Categories on that list include:
- Hair coloring, and baby and toddler products such as feeding products, car seats, strollers, cribs and bath products
- Toys for 0-14 years
- Medical devices and supplies, including monitors, hearing aids and first aid supplies, plus supplements
- Food products, beverages in general, pet food, medicines, live plants and seeds, and pesticides
- Home and kitchen appliances such as blenders, coffee machines and air conditioning, plus power tools
- Some outdoor products (helmets, kids’ and youth bikes, inflatable swimming devices), SIM cards, fire extinguishers and ladders
The list is long enough that it removes whole catalogs, toys and kitchen appliances in particular, before fees enter the calculation. Amazon adds that if you think a product “has been erroneously classified or if you are using a local shipment,” you can ask Seller Support for a review.
Shipping Orders Yourself From the US
Fulfilling Amazon.com.br orders from your own US stock is possible, but Amazon’s Brazil tax page puts three duties on you or your carrier (data checked 2026-10-03):
- Customs data before arrival. The carrier must submit the Declaração de Importação de Remessa (DIR) to Brazilian Customs “48 hours before the package physically arrives in the country (for postal shipments) or two hours before the package physically arrives in the country (for courier shipments).”
- The buyer’s CPF on every package. Brazilian Customs requires the customer’s CPF, the individual tax ID, with name and address, a requirement “since January 1, 2020.” Without it, the package “may be denied and it will be disposed of or returned to the country of origin.” Seller Central exposes the CPF in order details, order reports and the Orders API.
- No Correios fee for the buyer. Correios charges a fixed BRL 15 last-mile postal fee on international deliveries. Amazon says sellers “must negotiate with their carriers a shipping method that does not collect this fee from the customer,” and that shipments charging it “can lead to the suspension of sellers’ accounts.”
Transit time is the other cost. Amazon gives a range of “5 to more than 60 days” and recommends starting with “16-24 business days for products shipped from the United States.” Amazon’s page points sellers who need a carrier to the Service Provider Network, under the International Shipping service type.
One shortcut is not available: “At this time, Multichannel Fulfillment is not available in Brazil,” per Amazon’s Latin America page, so Amazon MCF cannot fill Amazon.com.br orders for you.
Fees on Amazon.com.br
Amazon.com.br’s fee schedule lists a Professional plan at “R$19.00 per month,” with a note that “If you have active listings in additional countries or regions using merged accounts, a different fee may apply” (Seller Central Brazil help, data checked 2026-10-03). For a US seller on the unified account, the USD 39.99 fee above is the figure that applies.
The same page publishes referral fees “applicable effective October 31, 2026.” A selection, each with a BRL 1.00 per-item minimum:
| Category | Referral fee |
|---|---|
| Clothing and Accessories | 14% |
| Beauty | 13% |
| Home and Kitchen | 12% |
| Toys | 12% |
| Electronics and PC Accessories | 15% up to BRL 100.00, 10% above |
| Everything Else | 15% |
The full table is on the Brazil fee schedule; our referral fee guide explains how the percentage is applied. Promotions cost nothing extra: Amazon’s Latin America page states, “There are no fees for creating or redeeming coupons or deals in Mexico and Brazil” (data checked 2026-10-03).
Listings and Language
Build International Listings is the tool that copies eligible US offers to Amazon.com.br. Amazon’s listing-translation article describes it as a way to “translate your product listings quickly and easily using machine-generated translations,” and warns that “Product listings that are poorly translated run the risk of not connecting with the customers you ultimately want to build loyalty with” (sell.amazon.com, published Feb 21, 2025). Amazon’s public pages checked for this guide do not state a Portuguese-language listing requirement for Amazon.com.br. We would still have a Portuguese speaker review the title and first bullets of any SKU that starts selling.
How to Decide
- Check the catalog against Brazil’s out-of-country list first. Toys, baby products, supplements, food and small appliances are off the table for out-of-country sellers on any route.
- Start eligible SKUs on Remote Fulfillment. It needs no Brazilian entity and no Brazilian stock, and the buyer pays import tax at checkout.
- Price with the USD 50 line in mind. Under it, the buyer pays only ICMS; above it, the 60% import tax applies.
- Use FBM from the US only with a carrier that files the DIR and avoids the Correios fee.
- Treat local Brazil FBA as a separate business decision. It needs a Brazil-based account and a CNPJ. Note that Remote Fulfillment is a different program from FBA export, which ships orders placed on Amazon.com rather than Amazon.com.br.
Amazon’s case for the market comes from its own Latin America page: “177+ million Expected ecommerce users by 2029,” “69%+ Of population buying online in 2024” and “$321.90 Average spend per customer in 2024” (Amazon’s figures, data checked 2026-10-03).
Frequently Asked Questions
Can I sell on Amazon Brazil with my US seller account?
Yes. Amazon’s Latin America page says you can use your existing North America and Brazil unified account to sell on Amazon.com.br, with a single USD 39.99 monthly Professional fee for the unified account (data checked 2026-10-03).
Do I need a CNPJ to sell on Amazon Brazil?
Amazon ties the CNPJ to storing and selling products through FBA in Brazil, which is available only to Brazil-based accounts. Remote Fulfillment orders are imported by the customer, and Amazon’s page says that means “you don’t need to pay taxes” in Brazil (data checked 2026-10-03).
Can I use FBA in Brazil from a US account?
No. Amazon states that “selling with FBA in Brazil is only available to Brazil-based accounts.” A US account reaches Brazilian Prime customers through Remote Fulfillment with FBA instead.
Why can’t I list my product on Amazon.com.br?
Brazil keeps a list of products that out-of-country sellers cannot list, including toys for 0-14 years, supplements, food, medical devices and many small appliances. Remote Fulfillment also excludes prohibited, dangerous and import-blocked goods (data checked 2026-10-03).
The Bottom Line
To sell on Amazon Brazil from the US, list eligible SKUs through Remote Fulfillment with FBA on your existing unified account: no new subscription, no Brazilian stock, and the buyer pays Brazil’s import tax at checkout. Local FBA in Brazil is a different project that needs a Brazil-based account and a CNPJ. Before any of it, run the catalog against Brazil’s out-of-country restriction list, because that list decides more SKUs than fees do.