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Before anything else: seller feedback is not a product review. Two separate systems, separate rules, separate removal paths — and confusing them is the most common reason a removal request comes back denied.
The short answer on how to remove seller feedback on Amazon: Amazon removes it in only three cases — the comment contains obscene or profane words, it contains seller-specific personally identifiable information, or the entire comment is a product review. Two further cases get a strike-through rather than a deletion. Everything else stays up, and your options are a public reply or a conversation with the buyer. This guide sources every case to Amazon’s own public statements (checked 2026-07-29).
This page is about seller feedback — the account-level rating a buyer leaves on the order. A one-star product review on a detail page is a different mechanism with different rules; use the Amazon reviews compliance guide.
Seller Feedback vs. Product Review: The Split That Decides Your Route
| Seller feedback | Product review | |
|---|---|---|
| What it rates | The seller’s service: packaging, shipping, communication, resolution | The product itself: features, quality, performance |
| Where it appears | The seller’s feedback profile and account rating | The product detail page (shared by every seller of that ASIN) |
| Who can leave it | Only a buyer who bought from that seller, within “90 days from the date of your order” | Any eligible customer meeting Amazon’s community eligibility bar |
| Removal route | Feedback Manager removal request, three qualifying cases | Amazon’s review moderation via Report abuse |
| Metric impact | One- and two-star ratings count toward Order Defect Rate | No direct ODR impact |
Sources: Amazon’s buyer help page Comments, Feedback, and Ratings about Sellers and the Community Guidelines, both checked 2026-07-29.
Amazon draws the line explicitly on the buyer side: the Community Guidelines disallow reviews that only focus on “Sellers and the Customer Service they provide,” “Ordering issues and returns,” or “Shipping packaging,” because “it belongs in the seller feedback or customer service channels, not in product reviews or Q&A sections.” The rule runs both ways: a comment entirely about the product does not belong in seller feedback either. That is removal case three.
A Note on Sourcing: Where This Policy Is Actually Published
The Seller Central help article on feedback removal sits behind a login — we confirmed on 2026-07-29 that sellercentral.amazon.com/help/hub/reference/G201889000 redirects to Amazon’s sign-in wall. The same text is public elsewhere: Amazon employees quote it verbatim on the Seller Forums, readable without an account. Every quotation below comes from one of three staff posts, all retrieved 2026-07-29. The posting dates matter as much as the retrieval date, so both are given:
- Confused about the feedback removal —
Glenn_Amazon(US forums, posted 2024-03-13) - Feedback Removal — Customer left for wrong order —
Danny_Amazon(US forums, posted 2024-05-18, quoting the help page directly) - Feedback removal requests: What qualifies & how to submit —
Josh_Amazon(EU forums, posted 2026-06-12, the most recent of the three)
The US and EU posts agree on all three removal cases, and the 2026 post repeats what the 2024 ones quoted, so the framework itself has not changed. British spelling in the EU post’s quoted system messages is kept as written below.
The Three Cases Amazon Will Remove Seller Feedback
Danny_Amazon quotes the help page as follows:
Amazon will remove feedback only in the following cases: The feedback includes words commonly understood to be obscene or profane. The feedback includes seller-specific, personally identifiable information, including email addresses, full names, or telephone numbers. The entire feedback comment is a product review. For example, “The Acme Super-Widget lacks the sharpness and speed of the Acme Ultra Widget.”
Case 1 — obscenity. The bar is words “commonly understood to be obscene or profane,” not rudeness, tone, or an accusation you consider false. A furious but clean comment does not qualify.
Case 2 — personally identifiable information. The qualifier is seller-specific: an email address, full name, or telephone number belonging to you or your business.
Case 3 — the entire comment is a product review. The word entire does all the work. Danny_Amazon continues, still quoting the help page: “However, if the comment contains both a product review and feedback about your service, we will not remove the feedback. For example, ‘Seller’s shipping service was very slow, and the Acme Super-Widget lacks the sharpness and speed of the Acme Ultra Widget.’” One clause about your shipping keeps the whole comment up.
Case three carries a further limit. Glenn_Amazon states: “Amazon does not consider feedback regarding the authenticity or defect of a product a product review.” So “arrived broken” and “this is a fake” count as order experience, not product review — which explains a large share of denied requests.
The Fourth Outcome: Strike-Through, Not Removal
Two more situations get a different treatment: the comment stays visible, but Amazon strikes it through and appends a note. Josh_Amazon gives both cases verbatim:
- FBA orders: “If the entire comment relates to the delivery experience for an order fulfilled by Amazon, it will be struck through with the note: ‘This item was fulfilled by Amazon, and we take responsibility for this fulfilment experience.’”
- Buy Shipping orders: “If the comment is solely about a delayed or undelivered order that you shipped on time using Buy Shipping services, it will be struck through with: ‘The fulfilment issues associated with this order were not due to the seller.’”
Glenn_Amazon lists the same two cases on the US forums, in US wording. Note the entire / solely qualifier again: a comment mixing a late delivery with a packaging complaint is not solely about delivery.
None of these three posts state what happens to the underlying star rating in your metrics once feedback is struck through. Treat your own Account Health dashboard as the authority on that number rather than any third-party claim — see the Account Health Rating guide.
How to Remove Seller Feedback on Amazon: The Request Flow
We do not operate a Seller Central account, so this is Amazon’s published description of the path, not a walkthrough we ran ourselves. Josh_Amazon sets it out as:
- Go to Feedback Manager (Performance > Feedback Manager in Seller Central).
- In the Recent Feedback table, find the relevant Order ID.
- Select Request removal under the Actions column.
Two constraints, both from the same post:
- The window: “removal requests must be submitted within 90 days of the feedback being left.”
- Star-only ratings: “Star-only ratings (those without a written comment) are automatically assessed for removal upon submission. The ‘Request Removal’ option won’t appear for these. They’re eligible for removal only if confirmed abusive, or if the order was fulfilled by Amazon or shipped via Buy Shipping.”
If a comment is abusive but does not fit the three cases, Josh_Amazon points to a second channel: “you can request an additional review through Report a violation in Seller Central.”
Why Most Requests Are Denied
Glenn_Amazon states the default position plainly: “As a general rule, Amazon does not remove buyer feedback even if it is unwarranted or the issue has been resolved.”
Four denial patterns follow directly from the policy text:
| Situation | Why it does not qualify |
|---|---|
| The complaint is factually wrong | Accuracy is not one of the three cases |
| You refunded the buyer and fixed the problem | Resolution is not one of the three cases |
| “Arrived damaged” / “it’s counterfeit” | Amazon classes authenticity and defect complaints as order experience, not product review |
| Feedback left for the wrong seller or wrong order | Misattribution is listed in the buyer guidelines, but it is not one of the three seller-side removal cases |
The buyer-facing page lists “Misattributed feedback. This includes feedback that is left for the wrong seller” and “Pricing feedback” among things buyers should not post — yet neither appears in the seller-side removal list. A comment can violate the buyer guidelines and still fail the removal test; Report a violation is the route for those.
Contacting the Buyer: What Amazon Says Is and Is Not Allowed
Glenn_Amazon: “You can reach out to the buyer to try to resolve the issue and request that they remove the feedback, however this is at the discretion of the buyer.”
Danny_Amazon quotes the corresponding help-page note on the boundary: “Note: You may request that a buyer remove feedback. However, you may not offer nor pay any incentive to a buyer for either providing or removing feedback.”
The buyer-facing guidelines state the same boundary in the buyer’s terms: Amazon does not allow feedback “that is created, edited, or removed in exchange for compensation. Compensation includes cash, discounts, free products, gift cards, and refunds.” A refund and a feedback request are each permitted; a refund conditioned on the feedback coming down is not.
If a buyer does decide to remove theirs, Amazon’s Remove Third-Party Seller Feedback page gives the path: Your Submitted Feedback → Completed Feedback → Remove → select a reason → Remove. Two details from that page: “Third-party seller feedback once added cannot be edited. It can only be removed,” and “Once you’ve removed feedback for a third-party seller, you can’t post new feedback for that transaction.”
One route requires nobody’s permission: a public reply, which Danny_Amazon raises in the wrong-order thread. It is read by every future buyer who checks your profile, and unlike a removal request it does not depend on a decision going your way.
The Number Behind the Urgency
Amazon’s public seller site defines an order defect as one that “results in negative customer feedback (reviews of less than three stars), an A-to-z Guarantee claim that isn’t denied, or a chargeback claim,” and states that “Your overall ODR target should be less than 1% of total orders during a given 60-day period” (sell.amazon.com, checked 2026-07-29). A one- or two-star rating is therefore a defect on the same footing as a granted A-to-z claim — the A-to-z Guarantee response framework covers the other half of that metric.
Tools That Help — and What No Tool Can Do
No third-party tool can remove seller feedback — that is an Amazon decision made through Feedback Manager or Report a violation. Software’s job is to surface feedback fast enough to act inside the 90-day window, and to keep positive feedback flowing so one bad rating is not decisive.
| Tool | What it does for feedback | Cost (official pages, checked 2026-07-29) |
|---|---|---|
| Amazon Feedback Manager | First-party. The only place a removal request can be filed, and the rating view Amazon treats as authoritative | Included with a selling account |
| FeedbackFive (eComEngine) | Automates Amazon’s Request a Review, monitors product reviews and seller feedback, sends alerts on new reviews and rating changes, covers 17 Amazon marketplaces | “Starting at $34/month,” priced by monthly order volume; free trial requires a credit card |
| Feedback Genius (Seller Labs) | Templated seller-feedback and product-review requests plus notifications for negative feedback; self-described as “Automating request a review since 2013” | Seller Labs’ pricing page lists the Feedback Genius bundle as “Free for your first $30,000 in Amazon sales while using Seller Labs” |
| AMZFinder | Not a feedback tool — an independent Amazon seller tool review site. Its Review & Feedback Management workflow page compares tools in this category against one 8-dimension scorecard | Free to read; the site sells no software of its own |
For a fuller comparison of the request-automation category, see our review request software roundup; for suspicious reviews on your listings, the fake review checker guide covers detection.
Frequently Asked Questions
Is seller feedback the same as a product review?
No. Seller feedback rates the seller’s service on one order and sits on the seller’s profile; a product review rates the product and sits on the shared detail page. Different removal routes, and only seller feedback feeds Order Defect Rate.
Can Amazon remove negative seller feedback that is simply unfair?
No. Glenn_Amazon on the Seller Forums (checked 2026-07-29): “As a general rule, Amazon does not remove buyer feedback even if it is unwarranted or the issue has been resolved.” Only the three published cases qualify.
How long do I have to request removal?
Josh_Amazon states that “removal requests must be submitted within 90 days of the feedback being left” (checked 2026-07-29). Separately, buyers have “90 days from the date of your order” to leave feedback at all.
A buyer wrote only about the product. Why was my request denied?
Most likely the comment was not entirely a product review, or it concerned authenticity or a defect — which Amazon does not classify as a product review.
Can I ask a buyer to take their feedback down?
Yes, within limits. Amazon’s help text as quoted by Danny_Amazon: “You may request that a buyer remove feedback. However, you may not offer nor pay any incentive to a buyer for either providing or removing feedback.” The decision is the buyer’s, and they remove it from Your Submitted Feedback.
What happens to a rating with no written comment?
Star-only ratings are assessed automatically and show no Request Removal option. Per Josh_Amazon, they are “eligible for removal only if confirmed abusive, or if the order was fulfilled by Amazon or shipped via Buy Shipping.”
Conclusion
The realistic version of removing seller feedback on Amazon is narrow: three cases get deleted, two get struck through, the rest stays. Run any negative rating through that filter in the order the policy sets out — obscenity, seller PII, wholly a product review, then FBA or Buy Shipping strike-through — and you will know in a minute whether filing is worth it.
For everything that fails it, file inside 90 days when a case applies, reply publicly when it does not, and keep enough recent positive feedback flowing that one rating cannot move your Order Defect Rate by itself.