Guides

To sell on Amazon Europe from the US, you create a regional Europe account — from your Amazon.com Professional account if you already have one, or through the Sell Globally dashboard after opening a North America and Brazil unified account if you are new. Amazon says a business outside Europe “may not be required to form a Europe-based company to sell your products in Europe” (data checked 2026-10-04). Then you choose FBA or merchant fulfillment, and before your first unit ships you answer the VAT question, because storing or selling goods in an EU country can require a VAT registration there. ...

For most US sellers, the first Amazon marketplace to expand to is Canada, Mexico or Brazil, because all three sit inside the account you already have. Amazon’s global expansion guide says a US seller needs a “Professional North America and Brazil unified account, which you can use to sell in the US, plus Canada, Mexico, and Brazil” (sell.amazon.com, data checked 2026-10-04). Europe, the Asia-Pacific and the Middle East each need another account. That split, plus one fee rule for linked accounts, sets the order of the decision. The demand data in the Sell Globally dashboard and Marketplace Product Guidance then tells you which country inside that order is worth the work. ...

Amazon Build International Listings is the Seller Central tool that copies your offers from one source store, usually Amazon.com, into other Amazon stores and then keeps their prices in step with your US price and the exchange rate. Amazon’s own wording is short: “Use the Build International Listings tool to cross-list your products in global Amazon stores,” and “In many cases, the tool will also automatically translate new listings into the local language” (sell.amazon.com, data checked 2026-10-03). The two weak points sit in those sentences: “in many cases” is not “always,” and a synchronized price is only as good as the rule behind it. This guide covers how the tool works, what its translation and price sync do and do not handle, and the checks to run before you push a catalogue abroad. Everything here comes from Amazon’s public pages; where Amazon publishes nothing, the guide says so. ...

Amazon Manage Your Compliance (MYC) is the Seller Central dashboard where Amazon lists the compliance documents it wants for your products and where you submit or appeal them, one at a time or in bulk for up to 5,000 products per spreadsheet. Each product row shows the ASIN, SKU, the requirement, the approval status of what you sent, and an At-risk sales figure you can use to decide what to fix first. Its companion, Compliance Reference, lets you look up a product’s requirements before Amazon asks — which is the cheaper moment to find out. ...

A US seller can sell on Amazon Brazil from an existing Amazon.com Professional account, because Amazon’s North America and Brazil unified account already includes Amazon.com.br. What the US account cannot do is use local FBA in Brazil: Amazon states that “selling with FBA in Brazil is only available to Brazil-based accounts,” and storing and selling through FBA in Brazil requires a CNPJ, the Brazilian tax ID (data checked 2026-10-03). For a US business without a Brazilian entity, the realistic routes are Remote Fulfillment with FBA, which ships Amazon.com.br orders from US FBA stock, or shipping orders yourself from the US. This guide covers only what is specific to Brazil, using Amazon’s own pages. ...

To sell on Amazon India from the US, you add an India account to your Amazon.com Professional account through the Sell Globally dashboard, then choose between FBA and shipping orders yourself (FBM). The catch is FBA: Amazon’s US page says that “To sell in India using FBA, you will first need to connect with a trade compliance consultant using our Service Provider Network” (data checked 2026-10-03). The reason sits on Amazon.in, not on the US page: “The Indian regulations do not permit global entities to engage in direct B2C (business to customer) retail.” ...

To sell on Amazon Japan from the US, you open a Japan account through Amazon’s Sell Globally program — from your existing Amazon.com Professional account, or after creating a North America and Brazil unified account if you are new — then pick FBA in Japanese fulfillment centers or merchant fulfillment, and clear Japan’s product rules before you list. Amazon says a business outside Japan “may not be required to form a Japan-based company” (data checked 2026-10-03). That “may not” is where the real work sits: importing, consumption tax and regulated products each bring their own Japanese requirement. ...

Amazon Lending is Amazon’s official financing program for US sellers, and Amazon does not lend the money itself: the program page says it works “through its third-party financing providers” to offer “business financing to help eligible US small and medium-sized businesses reach their goals.” The page lists four financing types — term loans, an SBA 7(a) loan, merchant cash advances and lines of credit — from six named providers, and you reach them by checking for a financing invitation in Seller Central, not by filing an open application. Amazon publishes cost structures, but apart from one SBA rate formula it does not publish rates, approval odds or eligibility thresholds. Data checked 2026-10-02 against sell.amazon.com/programs/amazon-lending. ...

Amazon New Seller Incentives (2026): The $50K Bundle Line by Line Amazon New Seller Incentives are a set of credits and fee discounts for new sellers on the Professional plan in the US store, and almost all of the “$50K” comes from one line: a referral-fee discount of 10% on your first $50,000 in branded sales and 5% on the next $950,000, capped at $52,500 and usable for one year (Seller Central help, data checked 2026-10-02). Every other line is small and comes with a deadline, usually 90 days from listing. Some credits only arrive after you spend money first. This guide goes through each line: what it pays, what triggers it, when it expires, and where Amazon’s two official pages disagree. ...

When an Amazon product recall, stop sale, or safety alert hits one of your ASINs, Amazon suppresses the listing, makes the inventory unsellable, and gives you 30 days to act on the units in its fulfillment centers. Amazon’s seller policy says “Sellers must initiate removal orders within 30 days, either returning inventory or requesting Amazon destroy it at Seller’s cost” (Product safety alerts, recalls, stop sales, and market withdrawal policy for sellers, data checked 2026-10-02). Getting the ASIN back requires zero inventory in Amazon’s network plus a Letter of Compliance from the manufacturer, and Amazon states plainly that “All products may not be eligible for reinstatement.” ...

Amazon Seller App (2026): What It Can and Cannot Do The Amazon Seller app is Amazon’s free, official mobile app for iPhone and Android, and it only works for people who already have an Amazon selling account. Amazon lists eight jobs it handles — policy and account updates, sales monitoring, finding products, creating and editing listings, inventory and returns, fulfillment, customer messages, and Sponsored Products-style advertising — plus barcode scanning, a Photo Studio, single sign-on across marketplaces, push notifications and Seller Support contact. It is a remote control for Seller Central, not a replacement: anything Amazon’s own app pages do not mention, plan to do on desktop. ...

The Amazon Selling Partner Appstore is Amazon’s in-Seller-Central marketplace of third-party software that connects to your selling account, and it is where you find an app, read its detail page and grant it access to your data. Amazon says it reviews every app at registration and listing and keeps monitoring policy compliance afterwards; it also says it is “not directly involved in the development or sale of third-party apps” (data checked 2026-10-02). So the Appstore filters out apps that break Amazon’s rules. It does not pick the right app for you, set its price or support it, so that work stays with you. ...