Guides

How Many Sellers Are on Amazon? Registered vs. Active vs. Actually Selling There is no single number, because “how many sellers are on Amazon” is three different questions. The most recent third-party estimates are roughly 500,000 active sellers on Amazon.com as of March 2026 and 1.65 million active sellers worldwide at the end of 2025, both from Marketplace Pulse, which counts a seller as active if the account received at least one piece of buyer feedback in the past year. The much larger registered-account figures you see quoted trace back to a March 2021 Marketplace Pulse count and have not been refreshed since. ...

The Amazon Associates Program, Explained: Approval Rules, the 180-Day Three-Sale Test, and US Commission Rates The Amazon Associates program is Amazon’s own affiliate program: you place tagged links to Amazon products, and Amazon pays you a fixed percentage of the revenue from purchases those links generate. Three mechanics decide whether it pays you anything. Amazon must accept your site as suitable; you must refer three qualifying sales within 180 days of applying, or the application is withdrawn; and what you earn is a fixed rate set per product category, which on amazon.com ranges from 0.00% to 10.00%, with 4.00% for “All Other Categories.” ...

TikTok Shop vs Amazon for Sellers: Referral Fees, Fulfillment, and the Gates Before a Second Storefront TikTok Shop’s platform referral fee in the US store is 6% per qualified order — not 8%, and not 20%. TikTok Shop’s own Seller Academy states: “Starting April 1, 2024, TikTok Shop will increase the referral fee on all qualified transactions to 6% per order” (TikTok Shop Academy, page checked 2026-08-17). Amazon’s US referral fee is set per category and runs from 8% to 45%, with 15% the most common rate and a $0.30 per-item minimum (sell.amazon.com/pricing, checked 2026-08-17). ...

Short answer: for a US FBA seller in 2026, Amazon FBA import tariffs are a stack, not a single rate. You pay the regular tariff for your HTS code, plus any Section 301 or Section 232 duty attached to that code and country, plus customs user fees. The $800 de minimis exemption that used to let small parcels in duty-free is suspended for every country and every mode of transport. And unless you have explicitly contracted otherwise, the party legally on the hook for all of it is the importer of record — very often you. ...

Amazon Global Logistics (AGL): What It Covers, How You Get Charged, and When a Freight Forwarder Is Cheaper Amazon Global Logistics is Amazon acting as your freight forwarder on a fixed set of lanes: China, Hong Kong and Vietnam out, Amazon’s own facilities in seven countries in. You book it inside Seller Central, you get a quote before you commit, and the freight cost is later deducted through your seller account rather than invoiced by a carrier. What Amazon does not publish is a rate card — so nobody can tell you in advance whether AGL beats an independent forwarder on your lane. This guide sets out what the service actually covers, the mechanics of how the money leaves your account, and the variables that decide the answer. Every source below was checked on 2026-08-16, and no rate figures are quoted, because Amazon publishes none. ...

Best 3PLs for Amazon Sellers: How to Vet One, and When a 3PL Beats FBA There is no honest ranking of the best 3PLs for Amazon sellers, because almost everyone publishing one is in the ranking. Search that exact phrase and the results that come back are dominated by fulfillment companies ranking themselves alongside their peers — Red Stag Fulfillment, ShipCalm, SendFromChina, AMZ Prep, Cart.com and ShipHype all publish one — with the remainder written by companies selling something adjacent, such as a money-transfer provider’s blog. Exact results vary by search engine, location and date, so treat that as a pattern to check yourself rather than a fixed count. What you can do instead is vet. The decision comes down to three questions: what will a provider charge you per line, what will it commit to in writing, and does your inventory profile actually need it. This guide is that process — the six billing lines, the six clauses, and the five tests that decide whether a 3PL beats Fulfillment by Amazon for your catalogue. All external sources were checked on 2026-08-16. ...

If you want to sell an Amazon FBA business in 2026, the short answer is: buyers still exist, but they are mostly individual operators and cash-flow buyers rather than the venture-funded aggregators of 2020–2022, and the multiples are back near their pre-boom range. The one broker that publishes hard marketplace data — Empire Flippers — reported an average closed multiple of 23.93x monthly net profit in 2025 (roughly 2.0x annual SDE), down 10.1% from 26.60x in 2024. This guide covers what that number is actually multiplying, who is still writing cheques, and the questions that separate a real buyer from a tyre-kicker. ...

Three European fulfilment setups, and one variable decides all of them: where Amazon is allowed to keep your stock. Pan-European FBA spreads your inventory across the countries you enable, and Amazon states plainly that “a VAT number is required for each country where goods are stored” (sell.amazon.de, data checked 2026-08-16). The European Fulfilment Network keeps stock in one country and ships across borders from there, so storage triggers no new registration — Amazon’s own comparison says “a VAT number is generally not required in the destination shop” (same page, checked 2026-08-16). Country-specific FBA sits between the two: you choose the countries, and you register in each one you choose. ...

There are two kinds of route to the Climate Pledge Friendly badge: certifications run by outside organisations, which you pay for, and two certifications Amazon created itself — Compact by Design and Pre-owned Certified — where no third-party certifier sits between you and the badge, so no certifier invoices you. Amazon states on its own pages that it “collaborates with trusted third-party certifications and we’ve created our own certifications” and that it works with “over 50 sustainability certifications” (Amazon Ads, Climate Pledge Friendly creative guidelines, checked 2026-08-15). ...

Amazon Creator Connections: What the $5,000 Minimum Really Means, the 10% Floor, and Who Can Join Amazon Creator Connections is a pay-per-sale marketplace inside Amazon Ads where a brand posts a bonus commission offer and Amazon Creators opt in to promote the listed products. Two numbers gate entry: Amazon’s campaign-setup page sets the campaign budget field at a $5,000 minimum and the commission-rate field at a 10% minimum (Amazon Ads help, data checked 2026-08-15). Read that budget field closely — it is a ceiling, and $5,000 is the lowest ceiling Amazon accepts, not money you hand over up front. The same help centre describes the program as carrying no base, platform, or daily fees, with charges triggered only when a customer orders your SKU. ...

Extended producer responsibility (EPR) is not one EU registration. It is a separate registration in every member state where your packaging or product first reaches the market, held with that country’s own register, under its own number format — LUCID in Germany, a UIN from ADEME in France, the Registro de Productores de Producto in Spain, BDO in Poland. The EU’s Packaging and Packaging Waste Regulation (PPWR) applied from 12 August 2026 and gave the EU a single definition of who counts as a producer, but it did not merge the registers. Amazon sits on top: it collects your number and, in its own words, “may need to deactivate any non-compliant listings you have — or comply on your behalf.” ...

Amazon publishes the price of a Transparency code, and for almost every seller reading this it is $0.05 per unit. The published tiers drop to $0.03 above one million codes and $0.01 above ten million, there is no enrollment fee, no subscription and no minimum order — but the code is the only line item Amazon prices. Labels, application labour and packaging changes are quoted by your supplier, not by Amazon. All figures below were read directly off Amazon’s own pages on 2026-08-15. ...