Guides

Amazon DSP is Amazon’s demand-side platform — a programmatic ad buying tool that places display, video, audio, and Streaming TV ads at chosen audiences both on Amazon and across third-party sites and apps. It is a separate product from Sponsored Products and Sponsored Brands, and for most sellers the decisive difference is the entry barrier: Sponsored Ads have no minimum spend, while Amazon’s own pages put a $50,000 minimum on managed-service Amazon DSP and, for Streaming TV specifically, a $10,000 recommended campaign minimum on self-service DSP packages. ...

Disclosure: This article contains affiliate links — we may earn a commission at no extra cost to you. This does not affect our rankings or conclusions. There is exactly one authoritative way to know whether you are ungated on Amazon: search the product in Add a Product inside your own Seller Central and read the button. Amazon’s help page lists three status indicators — "Not Available": Product can’t be listed; "Sell this product": No approval needed; "Apply to sell": Approval required (Categories and products that require approval, checked 2026-07-29). No third-party tool, list, or article can answer this for you, because gating is resolved against your account, not against the catalog. ...

An Amazon price check is not the number on the product page. It is that number compared against the same ASIN’s own price history — the only way to tell a real discount from a struck-through reference price. Two free browser tools cover almost every case: Keepa and CamelCamelCamel (via its Camelizer extension). Everything beyond them is either a paid data subscription for bulk work or a price-history feature inside a seller suite. ...

Disclosure: This article contains affiliate links — we may earn a commission at no extra cost to you. This does not affect our rankings or conclusions. Before anything else: seller feedback is not a product review. Two separate systems, separate rules, separate removal paths — and confusing them is the most common reason a removal request comes back denied. The short answer on how to remove seller feedback on Amazon: Amazon removes it in only three cases — the comment contains obscene or profane words, it contains seller-specific personally identifiable information, or the entire comment is a product review. Two further cases get a strike-through rather than a deletion. Everything else stays up, and your options are a public reply or a conversation with the buyer. This guide sources every case to Amazon’s own public statements (checked 2026-07-29). ...

The Amazon Account Health Rating (AHR) is a single number Amazon assigns your seller account to express how close it is to deactivation. Amazon describes it as “a snapshot of your account’s risk of deactivation based on compliance with Amazon policies. It’s a color-coded score, ranging from 0 to 1,000…” (sell.amazon.com, checked 2026-08-26). Higher is safer: an account health score of 200 or higher is Healthy, below 200 is At Risk, and below 100 makes the account eligible for deactivation — cut-offs published by Amazon staff on the public Seller Forums, re-verified 2026-08-26. ...

FBA size tiers are measurement categories Amazon assigns to a packaged unit from its unit weight, dimensions, and dimensional weight. Since January 15, 2026, the US store has eight: Small standard-size, Large standard-size, Small Bulky, Large Bulky, and four Extra-Large bands. The tier sets your fulfillment fee, storage rate, removal and disposal fees, and inbound placement fees — which is why a tenth of an inch can move a product between two fee schedules. ...

Two of Amazon’s 2026 sale dates are confirmed and already behind us: the Big Spring Sale ran March 25–31 and Prime Day ran June 23–26, its earliest start since 2021. The two events still ahead — Prime Big Deal Days and Black Friday Week / Cyber Monday — still have no announced dates as of September 9, 2026. What Amazon has published is what constrains you, and half of it has expired: Big Deal Days submissions closed September 8, its AWD cutoff passed September 2, its last FBA deadline is September 16. Plan against the deadlines, not the dates. ...

There is no single Amazon shipping cost calculator, because “shipping” on Amazon means three unrelated cost lines: freight-in (factory to fulfillment center), FBM postage (your shelf to the buyer’s door), and MCF (Amazon fulfilling orders you sold somewhere else). Each has its own tools, and a tool built for one bucket cannot price the other two. Scope note. This guide covers the cost of moving boxes. It does not cover Amazon’s platform fees — referral, FBA fulfillment, storage. Those live in a separate comparison: Free FBA Fee Calculator: which one to trust, which scores Amazon’s official Revenue Calculator against the Helium 10, Jungle Scout, AMZScout and SellerApp equivalents. Use that page for platform fees, this one for freight and postage; together they cover landed cost. ...

For most cross-border Amazon sellers, the honest answer to “what is the VAT threshold in 2026?” is there isn’t one for you. A registration threshold is a relief granted to businesses established in the country that sets it. If you are a US seller shipping into France, or a UK seller storing stock in a German fulfilment centre, the applicable threshold in that country is normally nil and registration falls due before the first taxable sale. The figures in the table below are real and officially sourced, but knowing which of the three thresholds applies to your setup matters more than any single number. ...

An A-to-z Guarantee claim is a buyer asking Amazon to step in and refund an order sold by a third-party seller. One number decides what it costs you: an A-to-z Guarantee claim that isn’t denied counts as a defect in your Order Defect Rate (ODR), and your ODR target is under 1% of orders over a 60-day period (Amazon, sell.amazon.com, checked 2026-07-27). That is why “just refund it” is sometimes cheap and sometimes expensive: a refund issued before a claim is filed costs you the order, while a claim granted against you costs the order and a defect. ...

Amazon Coupons vs Deals vs Price Discounts (2026) The short answer: coupons carry a redemption cost charged every time a shopper uses one, deals carry a cost to run plus a possible variable percentage of deal sales with a cap, and price discounts may carry a cost too — but Amazon publishes no public rate card for any of them. Every figure quoted on third-party blogs is a reconstruction, and those reconstructions contradict each other. The number that governs your P&L is the one Seller Central shows before you submit, so this guide is built around reading that screen correctly rather than around numbers nobody can source. ...

The best Amazon FBA prep software in 2026 is ScanPower ($79/month) if prep and ship is a daily production task with staff, ScanLister ($29/month, or $799 once) for a fast local scan-to-label workflow and nothing else, Boxem Professional ($69.99/month, or $59/month billed annually) for the cheapest route to 2D barcodes, and InventoryLab ($69/month inside Threecolts Seller 365) if you want prep bundled with accounting. All prices were checked against vendor pages on 2026-07-27; where a vendor does not publish a readable price, that is stated rather than guessed. ...