Guides

Amazon FBA reserved status means your units are physically in Amazon’s fulfillment network but temporarily held out of your Available quantity. Amazon names exactly three reasons for it — Customer Orders, FC Transfers, and FC Processing — and in Amazon’s own words, “reserved inventory is a normal part of your FBA business.” Only one of the three carries a published timeframe: FC Transfers, which Amazon says “could take 22 to 25 days to complete.” ...

When sellers say they want to ship all their Amazon FBA inventory to one warehouse, they are describing an option Amazon actually sells: minimal shipment splits. You send one shipment to one destination, Amazon redistributes the units across its network afterwards, and you pay a per-unit FBA inbound placement service fee for the privilege. The free alternative — Amazon-optimized shipment splits — costs $0 in placement fees but requires you to send to four or more locations and to meet a carton-uniformity requirement many small sellers cannot meet. So this is an arithmetic question, not a policy question: one warehouse is cheaper whenever the placement fee costs less than the extra freight you would pay to split. ...

In every public Amazon channel we checked on 2026-08-19 — its seller-facing content, its research site, and its own forums — Amazon has not announced, named, or documented a search algorithm called “A10.” The term was created by the seller and agency community, not by Amazon. Every page that ranks for the phrase is a third-party interpretation of ranking behavior — useful in places, but not an official specification, and not something you can look up in Amazon’s own documentation. ...

Amazon Warehousing and Distribution (AWD) comes to Germany, France, Italy, Spain and the United Kingdom on 20 August 2026. That date, and those five countries, come from Amazon’s own announcement to European sellers. Everything else circulating about the launch — European storage rates, box size and weight limits, warehouse locations, an earlier inbound date — is not on any Amazon page a logged-out visitor can read, as of 2026-08-18. This page separates the two. It quotes what Amazon has stated, records exactly which official URLs were checked and what they returned, and names the numbers that could not be confirmed rather than borrowing them from resellers of the news. If you want the mechanics of the programme itself — the five-stage flow, the US rate structure, the dwell-time maths that decides whether bulk storage pays — that is the Amazon AWD guide; this page is only about the European opening. ...

Amazon FBA Delivery Window: The 7-Day Cross-Border Rule Reported for 1 September 2026 The rule Amazon has actually published says a cross-border FBA inbound shipment needs a 14-day delivery window and a domestic one needs 7 days, and only sellers on a non-partnered carrier have to enter it at all. Trade press reported on 13 August 2026 that international shipments into the UK, Germany, France, Italy and Spain move to a seven-day window from 1 September 2026 — but as of 18 August 2026 we could not open an Amazon-published page that says so. That gap is the whole point of this guide: the change is credible and worth preparing for, and it is also not something you should treat as confirmed policy until Amazon’s own page or your own Seller Central notification says it. ...

Item Highlights is an Amazon listing field that holds 125 characters of shopper-facing product detail and displays beneath the product title — in search results and on the product detail page. Its content is indexed for search. Since August 10, 2026 it sits in the same place on desktop and on mobile, rather than sharing the title line on desktop. It arrived alongside the 75-character title cap, and together the two fields carry the 200 characters of product information a listing used to fit into one long title. ...

Amazon does not publish a fixed timeline for when a submitted review appears. We checked the five customer-facing help pages that govern reviews on 2026-08-17 — Customer Reviews, Submit a Review, Community Guidelines, Understanding Customer Reviews and Ratings, and the Anti-Manipulation Policy — and none of them states a number of hours or days. What Amazon does state is the gate: on the Submit a Review page, “Your submission must follow our Community Guidelines or we won’t post the review,” and on Understanding Customer Reviews and Ratings, “Before posting a review, we check if it meets our Community Guidelines.” Every “24 to 72 hours” figure you have read is a third-party observation, not an Amazon commitment. This guide separates the two problems hiding behind the same sentence, lists the filters Amazon actually documents, and covers the seller routes Amazon explicitly permits. ...

How Many Sellers Are on Amazon? Registered vs. Active vs. Actually Selling There is no single number, because “how many sellers are on Amazon” is three different questions. The most recent third-party estimates are roughly 500,000 active sellers on Amazon.com as of March 2026 and 1.65 million active sellers worldwide at the end of 2025, both from Marketplace Pulse, which counts a seller as active if the account received at least one piece of buyer feedback in the past year. The much larger registered-account figures you see quoted trace back to a March 2021 Marketplace Pulse count and have not been refreshed since. ...

The Amazon Associates Program, Explained: Approval Rules, the 180-Day Three-Sale Test, and US Commission Rates The Amazon Associates program is Amazon’s own affiliate program: you place tagged links to Amazon products, and Amazon pays you a fixed percentage of the revenue from purchases those links generate. Three mechanics decide whether it pays you anything. Amazon must accept your site as suitable; you must refer three qualifying sales within 180 days of applying, or the application is withdrawn; and what you earn is a fixed rate set per product category, which on amazon.com ranges from 0.00% to 10.00%, with 4.00% for “All Other Categories.” ...

TikTok Shop vs Amazon for Sellers: Referral Fees, Fulfillment, and the Gates Before a Second Storefront TikTok Shop’s platform referral fee in the US store is 6% per qualified order — not 8%, and not 20%. TikTok Shop’s own Seller Academy states: “Starting April 1, 2024, TikTok Shop will increase the referral fee on all qualified transactions to 6% per order” (TikTok Shop Academy, page checked 2026-08-17). Amazon’s US referral fee is set per category and runs from 8% to 45%, with 15% the most common rate and a $0.30 per-item minimum (sell.amazon.com/pricing, checked 2026-08-17). ...

Short answer: for a US FBA seller in 2026, Amazon FBA import tariffs are a stack, not a single rate. You pay the regular tariff for your HTS code, plus any Section 301 or Section 232 duty attached to that code and country, plus customs user fees. The $800 de minimis exemption that used to let small parcels in duty-free is suspended for every country and every mode of transport. And unless you have explicitly contracted otherwise, the party legally on the hook for all of it is the importer of record — very often you. ...

Amazon Global Logistics (AGL): What It Covers, How You Get Charged, and When a Freight Forwarder Is Cheaper Amazon Global Logistics is Amazon acting as your freight forwarder on a fixed set of lanes: China, Hong Kong and Vietnam out, Amazon’s own facilities in seven countries in. You book it inside Seller Central, you get a quote before you commit, and the freight cost is later deducted through your seller account rather than invoiced by a carrier. What Amazon does not publish is a rate card — so nobody can tell you in advance whether AGL beats an independent forwarder on your lane. This guide sets out what the service actually covers, the mechanics of how the money leaves your account, and the variables that decide the answer. Every source below was checked on 2026-08-16, and no rate figures are quoted, because Amazon publishes none. ...