
What Is Amazon Live? How Sellers Use Shoppable Livestreams to Drive Sales (2026)
Amazon Live is Amazon’s shoppable livestream format: you broadcast from a phone, viewers watch inside Amazon, and the products you’re discussing sit in a carousel beside the video player so they can buy without leaving the stream. For sellers there is one hard gate — per Amazon’s Community Policy, “If you are a Seller, you must be a professional Amazon Seller who is registered in Amazon’s Brand Registry and sells on Amazon.com.” Vendors and Amazon Influencers have their own doors. There is no fee: “There is no cost to livestream on Amazon using the Amazon Live Creator app” (both checked 2026-08-02). ...
