Guides

Amazon Seller Wallet is a free account inside Seller Central that lets sellers see US sales proceeds “within minutes” of disbursement, then convert and transfer those funds to bank accounts in more than 20 currencies without going through a separate payment provider. It replaces the wait for a scheduled bank transfer with an Amazon-held balance you can move on your own schedule — the transfer to your actual bank still takes time, but seeing and controlling the money does not. Eligibility requires a US-store seller account in good standing and proof of business establishment in a supported country. Data checked 2026-09-17 against sell.amazon.com/tools/seller-wallet. ...

The Amazon Small Business badge goes to products from sellers who meet Gartner’s small-business definition — Amazon’s own wording: “small businesses typically have fewer than 100 employees and less than $50 million in annual revenue” — and who have their company headquarters in the U.S. (sell.amazon.com/blog/small-business-badge, checked 2026-09-17). Amazon names three account paths that make a seller eligible, one documented in-app step tied to just one of those paths, and no fee anywhere on the page. What the article does not spell out clearly is how the badge actually switches on for each path — and it says nothing at all about what the badge does for sales. Both gaps are covered below, with the official text quoted directly and every third-party claim labeled as such. ...

Amazon Freight for Sellers: What Amazon’s Own LTL/FTL Brokerage Is, and How It Differs From the Partner Carrier Program Amazon Freight and the Amazon Partner Carrier program (PCP) are not the same thing, and Amazon’s own help content spells out the boundary in one FAQ answer rather than leaving it implied. In Amazon’s words: “The Amazon Partner Carrier program (PCP) is located in Seller Central and offers domestic shipping options (SPD, LTL, FTL, and IM) for inventory sent to the Amazon network. In addition to the network of trailers from our 25+ partner carriers, we use 60,000+ Amazon-owned (Amazon Freight) trailers and 20,000+ intermodal containers to move your freight throughout the US. You can only take advantage of Amazon Freight LTL when you book with PCP in Seller Central. Amazon Freight is located in its own portal, Relay for Shippers, and offers an FTL inbound shipping option for Amazon sellers, in addition to non-Amazon destinations within the lower 48 contiguous US states” (data checked 2026-09-16, sell.amazon.com/programs/partner-carrier). ...

An Amazon Virtual Bundle groups 2 to 5 of your own ASINs onto one new, separate detail page without repackaging anything — Amazon ships each item from its existing inventory, and your original listings stay unchanged and still sell on their own (Seller Central, US, data checked 2026-09-16). The gate is narrow: your brand must be enrolled in Amazon Brand Registry, every component must be active FBA inventory in new condition, and the tool only works in the US store. Get the price wrong — set the bundle above the combined price of its parts — and Amazon pulls it from Featured Offer (the current name for Buy Box) eligibility. ...

An Amazon account level reserve is money from your seller balance that Amazon holds back to cover what it calls “financial obligations, such as refunds, claims, or chargebacks not covered by Delivery date-based reserve policies.” Amazon’s help page lists five common reasons for it: open A-to-z Guarantee claims, chargebacks, seller performance below benchmarks, an account under review, and income tax withholding. Claim and chargeback reserves are released after they are processed; Amazon publishes no release timeline for the other three reasons and no percentage or formula for how much it holds (checked 2026-09-15). ...

Amazon Custom is a free Seller Central feature set that lets Professional sellers take buyer input — text, images, logos, or choices from a list of options — and make each unit to that specification. Any Professional seller can register, and Amazon says approvals are typically emailed within an hour. Two rules separate it from a normal listing: customized orders must be shipped by the seller through Fulfilled by Merchant (FBA is not allowed), and custom products are not returnable except when they arrive damaged, defective, or materially different from the order. Everything on this page was checked against Amazon’s official program page, sell.amazon.com/programs/custom, on 2026-09-15. ...

An Amazon duplicate ASIN is a second product detail page for a product that already has one, and Amazon’s Product detail page rules tell sellers to “Refrain from creating duplicate pages for a product that already has a detail page.” Sellers can ask Amazon to merge duplicate ASINs with a self-service tool called Merge duplicate product detail pages: you name a target ASIN to keep and a source ASIN to fold into it, and Amazon checks eligibility (Seller Central help, US, data checked 2026-09-15). The merge is only allowed when the two products are exactly the same — brand, specifications, manufacturing details, category attributes and product ID all match — and Brand Registry ASINs carry extra restrictions. ...

An Amazon FBA business plan is the standard business plan — executive summary, market analysis, operations, marketing, funding, financial projections — with one discipline added: every number in it carries a label saying where it came from. Amazon does not ask for a plan when you register, and its pricing pages publish fees and plan prices, not a revenue benchmark to paste into one. What makes the document useful is that fee lines trace to Amazon’s own pages, cost lines to written quotes, and sales lines to evidence you can show. ...

Amazon Outlet deals are limited-time discounts on excess FBA inventory that Amazon features on its Outlet page (amazon.com/outlet), for a period Amazon fixes, “usually two weeks.” Per Amazon’s public Seller Forums announcement, you need “a professional selling plan and a customer rating of at least 3.5 stars,” there is no fee to use Outlet deals, and your price must sit at or below a maximum price Amazon shows you (data checked 2026-09-15). ...

An Amazon variation listing is one product detail page that groups near-identical products — the same item in different sizes, colors or flavors — under a non-buyable parent ASIN, with each version sold as a child ASIN. The allowed differences are set by the variation theme your category offers, and every child must share the same brand, product type and other non-varying attributes (Seller Central help, US, data checked 2026-09-15). To add a child to a listing you already sell, Amazon’s current help page gives two routes: edit the parent in Manage All Inventory, or use a pre-filled spreadsheet for that family. ...

A US seller can sell on Amazon Mexico two ways. Remote Fulfillment with FBA lists eligible US offers on Amazon.com.mx and ships each order across the border from US stock; local Amazon Mexico FBA means importing inventory into Mexican fulfillment centers and selling it domestically. Three things change once Mexico is involved: an RFC tax ID that decides how much Amazon withholds, a courier import rulebook that blocks whole product types from cross-border orders, and a peso fee card that Amazon.com.mx publishes openly (data checked 2026-09-15). This guide covers only those Mexico-specific layers, using Amazon’s own pages. ...

To sell on Amazon Saudi Arabia you open a separate Amazon.sa selling account, and Amazon’s Saudi seller site states that “a commercial registration is a mandatory prerequisite for registering and selling products on Amazon” (sell.amazon.sa, data checked 2026-09-15). VAT is the second gate for FBA: Amazon’s Seller Central help says out-of-country sellers who use FBA “must register for VAT from their first sale in Saudi Arabia,” while those on Fulfilled by Merchant “cannot register for VAT in Saudi Arabia.” Amazon’s rules for the Kingdom are spread across a US expansion page, a Saudi seller site, an offer-terms PDF and help pages, and they do not always agree. This guide puts them on one page, next to the tax authority’s own guidance. ...