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Link My Books and A2X are the two mainstream tools for turning Amazon settlements into journals your general ledger can use. Pick A2X if you need QuickBooks Online, Xero, Sage, or NetSuite, or already sell across five-plus channels priced independently. Pick Link My Books if you keep books in Xero or QuickBooks Online only, want a single order/channel grid instead of per-channel plans, or need the VAT product-grouping wizard for UK/EU sales tax. Pricing below was checked against both vendors’ official pages on 2026-09-29; no tier prices had changed since the last check on 2026-07-27.
What Both Tools Actually Do
Both are settlement connectors, not general ledgers and not profit dashboards. Each pulls an Amazon (and, depending on plan, Shopify/Etsy/eBay/Walmart) settlement, splits it into its component line items — sales, refunds, FBA fees, advertising, reserves — and posts a summarised journal that reconciles exactly to the bank deposit. Neither tool decides your accounting policy or gives tax advice; Link My Books’s own FAQ states plainly that the company “can’t give any type of tax or accounting advice,” and A2X does the same job on a different pricing grid, detailed below. For the broader software category, including all-in-one alternatives, see our Amazon accounting software comparison.
Pricing Compared (checked 2026-09-29)
The two vendors price on different axes. A2X bills by monthly order volume and Amazon Merchant ID count (1 / 5 / 10 per tier), with each sales channel — Amazon, Shopify, Etsy, eBay, Walmart, PayPal — sold as its own separate plan. Link My Books bills on a single grid of monthly orders by channel count (1/2/5/10 channels within one plan), where a channel is one Amazon Merchant ID, eBay store, Etsy shop, or Shopify store; every marketplace under one Amazon Merchant ID (all of Amazon Europe, for instance) counts as a single channel.
| Monthly order volume | A2X (Amazon tab, 1 Merchant ID) | Link My Books (1 channel) |
|---|---|---|
| Up to 200 | Mini — $29/mo (no COGS, no FBA inventory locations) | £18/mo (~$24) |
| Up to 1,000 | Starter — $59/mo (adds COGS + FBA inventory locations) | £35/mo (~$47) |
| Up to 5,000 | Standard — $79/mo | £51/mo (~$68) |
| Up to 10,000 | Standard 10k — $159/mo (max history, priority support) | £84/mo (~$112) |
| Up to 20,000 | Premium 20k — $289/mo, 5 Merchant IDs | £149/mo (~$198) |
Prices are official-page figures, USD for A2X and GBP (with the vendor’s own USD toggle, not a currency conversion) for Link My Books; both exclude applicable sales tax. A2X’s Mini tier is the one exception worth flagging on features, not price: it drops Cost of Goods Sold and FBA inventory locations, which every higher A2X tier includes. Link My Books has its own comparable feature — called Inventory Values, which tracks stock by fulfillment center — under a different name, and it isn’t confirmed whether that feature is limited to certain tiers. Link My Books’ grid runs a separate column for 2/5/10 channels at the same order bands, so a seller on Amazon plus Etsy pays one combined plan rather than two separate subscriptions — the opposite of how A2X structures multi-channel.
Gate 1 — What General Ledger Do You Run?
A2X posts to QuickBooks Online, Xero, Sage, or NetSuite (per its official homepage). Link My Books posts to Xero (all regions, all plans except Cashbook) and QuickBooks Online plans only — it does not support QuickBooks Desktop, Sage, or NetSuite. If your books live in Sage or NetSuite, A2X is the only one of the two that connects; if you’re on Xero or QBO, both work and the decision moves to Gate 2.
Gate 2 — Order Volume and Channel Count, Honestly
Take a rolling three-to-twelve-month average from your settlement reports, not your best month — both vendors bill on rolling averages and auto-upgrade you a tier after sustained overage. At low-to-mid volume on a single Amazon channel, Link My Books is consistently cheaper in USD terms at every matched band above 200 orders (see table). The gap narrows past 10,000 orders, where support quality and multi-year history retention start to matter as much as the monthly bill. If you sell on more than one channel, model both pricing structures separately: A2X’s per-channel plans versus Link My Books’ single-plan channel grid can land on either side depending on your exact order split — a seller doing 1,000 Amazon orders and 200 Etsy orders pays two separate A2X plans ($59 + $29 = $88) versus one Link My Books plan at the combined-channel rate, and the cheaper option flips with the mix.
Gate 3 — Do You Need VAT Grouping or Payout Reconciliation Beyond Posting?
Link My Books documents a specific VAT product-grouping feature: it sorts products into standard, reduced, and zero-rated tax groups (automatic detection on Amazon/Shopify, manual assignment on other channels) and attaches an HMRC VAT file to each entry — UK-specific wording, so confirm applicability if you’re outside the UK. A2X publishes its own sales-tax-and-vat solutions page, but we did not re-verify its specific mechanics for this comparison; if VAT handling is a deciding factor, read both vendors’ tax pages directly before committing. Neither tool functions as a tax-determination engine — both explicitly frame themselves as mapping/posting tools, and the actual filing and policy calls belong with an accountant. Our guide to choosing an ecommerce accountant covers that boundary in more detail.
Where Sellers Report Friction
Real-world complaints about both tools cluster around cost structure and support, not core functionality. One A2X reviewer on Trustpilot (2★, 2024-09-24) called it “super expensive for what it does,” adding: “Very annoying that 2 subscriptions need to be paid for Amazon & Etsy.” — a direct hit on the per-channel pricing structure described above. Other A2X reviewers on Capterra describe onboarding as slow to resolve simple questions, and note that region switching sometimes requires refreshing the Xero connection. Link My Books reviewers on Capterra describe a related but distinct friction: downgrading to a cheaper tier when order volume drops is not automatic — you have to go into your account and switch it manually, while upgrades trigger automatically after sustained overage. Support-response patterns generally are covered in our Amazon seller software support guide; check both vendors’ current support channels before you’re locked into an annual commitment.
Common Mistakes When Choosing Between Them
- Comparing headline price only, not the channel-pricing model. A2X per-channel plans and Link My Books’ channel grid produce different totals at the same order mix — always model your actual channel split, not just your Amazon order count.
- Assuming Mini-tier A2X includes COGS. It doesn’t; that’s a plan feature, not a rounding error, and it changes what your journal actually reconciles to.
- Picking on ledger support alone. Sage/NetSuite users have exactly one option (A2X); everyone else should weigh price and VAT features too, not stop at “which one connects.”
- Ignoring the manual-downgrade step. If your order volume is seasonal, forgetting to manually downgrade a Link My Books plan after a slow month means paying for a tier you no longer need.
- Treating either tool as a tax-advice source. Both explicitly disclaim tax and accounting advice; use them for posting, and route judgment calls to an accountant.
Checklist: Decide in Under Five Minutes
- Which general ledger do you run — Xero/QBO (both tools work) or Sage/NetSuite (A2X only)?
- Pull your rolling 3-12 month order average per channel, not your best month.
- Model both pricing structures against your actual channel mix, not just Amazon.
- Confirm whether you need UK/EU VAT product grouping (Link My Books) or want to read A2X’s own VAT page directly.
- Check each vendor’s current trial terms and support channel before committing to a plan.
Frequently Asked Questions
Is Link My Books a good alternative to A2X?
For sellers on Xero or QuickBooks Online with a single Amazon channel, Link My Books is generally the cheaper option at every order band we checked (2026-09-29) and adds a VAT product-grouping wizard A2X’s Amazon-tab pricing page doesn’t mention. It is not a like-for-like alternative for Sage or NetSuite users, since Link My Books doesn’t connect to either.
How does Link My Books pricing compare to A2X?
At matched single-channel order bands, Link My Books runs from £18/mo ($24, up to 200 orders) to £149/mo ($198, up to 20,000 orders); A2X runs from $29/mo (up to 200 orders, Mini tier) to $289/mo (up to 20,000 orders, Premium 20k, 5 Merchant IDs) on its Amazon tab. Both figures are official-page prices checked 2026-09-29.
Which one is cheaper for a single Amazon channel?
Link My Books, at every order band from 200 through 20,000 orders/month on our 2026-09-29 check. The comparison changes once you add a second sales channel, since A2X prices each channel as a separate plan while Link My Books adds channels within one plan.
Can I switch from A2X to Link My Books without losing history?
Link My Books’ entry tier keeps 90 days of trial history and paid tiers go back up to 24 months; how much of your existing A2X history transfers depends on what your accounting software (Xero/QBO) already has posted, since the connector reads from the marketplace and posts to the ledger rather than migrating the ledger’s own record. Check current migration guidance on both vendors’ help sites before switching mid-year.
Does either tool give tax advice?
No. Link My Books’ own FAQ states it “can’t give any type of tax or accounting advice,” and its VAT feature is framed as product grouping and file attachment, not tax determination — A2X carries the same posting-not-advice framing on its own tax pages. Both are posting/mapping tools; get a tax professional for filing and policy decisions.
Conclusion
The two tools solve the same problem — turning an Amazon net payout back into gross sales, fees, and refunds your ledger can post — on different pricing axes. A2X’s per-channel, per-Merchant-ID plans reach further into general ledgers (Sage, NetSuite); Link My Books’ single-grid pricing is cheaper at matched single-channel order bands and adds a UK/EU VAT product-grouping wizard, but only connects to Xero and QuickBooks Online. Run your actual channel mix and rolling order average through both pricing structures before deciding, and if VAT handling matters to your business, read both vendors’ tax pages directly rather than taking either vendor’s marketing copy at face value.