Short answer: as of 2026-08-14, the only statement Amazon has published in a page we could actually read is that Haul “is currently operating on an invite-only basis” and that interested sellers “may reach out to [email protected]” — posted by Amazon moderator accounts in Amazon’s own Seller Forums. There is no Haul sign-up page on sell.amazon.com (both /haul and /programs/haul return 404, checked 2026-08-14). Amazon does publish seller-facing Haul help articles inside Seller Central — a program policy, a countries list, listing and inventory instructions — but their bodies load only behind a signed-in seller session and could not be read for this guide.
That distinction matters, so this guide keeps it visible throughout: what Amazon published, what we tried and could not read, and what is only ever second-hand. Everything else you will find about “qualifying for Haul” — SKU minimums, revenue floors, metric thresholds — comes from consultants and blogs, not from Amazon, and it is labelled that way below.
What Amazon Haul is, in seller terms
Haul is a separate, ultra-low-price shopping surface inside the Amazon Shopping app, not a separate marketplace with its own account. Amazon’s newsroom describes the launch: “Amazon Haul rolled out in beta in November, and is available to U.S. customers who have updated their Amazon Shopping app” (aboutamazon.com, undated on-page, retrieved 2026-08-14).
The published customer-facing mechanics, quoted from that same page:
| Mechanic | Amazon’s wording (retrieved 2026-08-14) |
|---|---|
| Price ceiling | “All items are priced $20 or less with the majority priced $10 and under.” |
| Shipping | “Orders of $25 or more qualify for free delivery in one to two weeks, with a fee of $3.99 on orders under $25.” |
| Returns | “We offer free returns on all Amazon Haul purchases over $3.00 within 15 days of delivery.” |
| Vetting | “Amazon screens the products sellers offer in Haul so customers can be confident they’ll receive products that are safe, authentic, and compliant with applicable regulations.” |
That last line is the one sellers should read twice: Amazon states plainly that third-party sellers supply Haul, and that Amazon screens what they offer. Haul is not a first-party clearance bin.
A later newsroom post marking Haul’s one-year anniversary says Amazon “expanded its product selection by nearly 400%”, removed the “beta” designation globally, and now serves customers in Australia, France, Germany, Italy, Japan, Spain and the UK, plus the Amazon Bazaar brand in Mexico, Saudi Arabia and the UAE. A third post announces a standalone Bazaar app across 14 further destinations — Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica and Nigeria — and states that “Both Amazon Haul and Amazon Bazaar deliver the same ultra low-price shopping experience, with different names chosen to better resonate with local language preferences and cultures.” For planning purposes, treat Bazaar as Haul under a different name.
How sellers get in: the official record
Sellers have asked this question directly in Amazon’s own Seller Forums, and Amazon staff accounts have answered. These replies are the strongest first-party evidence available without a Seller Central login.
One thread asks: “Hi. Does anyone know how to sell on the new Amazon Haul? Is it for Chinese sellers only? I heard its by invitation only and I’d love to get an invite.” The moderator account Jim_Amazon replies:
“Amazon Haul is an engaging shopping experience that brings low-priced fashion, home, lifestyle, and other products into one convenient location in Amazon’s Shopping app. This program is currently operating on an invite-only basis. If you are interested in participating you may reach out to [email protected].”
A second thread asks something much more specific — “Is there any certain criteria to be a seller on HAUL, any minimum SKU and yearly revenue?” — and the moderator account Danny_Amazon answers:
“The Amazon Haul program is currently operating on an invite only basis. You can reach out to [email protected] to advise you would be interested in participating.”
Read what happened there. A seller asked for criteria and got back the channel. Amazon did not publish an SKU minimum, a revenue floor, or a metrics bar in reply — it repeated the invite-only line and gave an email alias. Every numeric “requirement” you will see quoted elsewhere was supplied by somebody other than Amazon.
Two caveats you should carry forward:
- These threads display as “2 years ago” in the forum, which places them near Haul’s beta launch rather than in 2026. They are first-party but not fresh. We found no newer Amazon-published statement contradicting or updating them as of 2026-08-14.
- An email alias is not an application. There is no form, no confirmation, no status page, and no stated response commitment. Treat it as raising your hand, not as applying.
What we could and could not verify on 2026-08-14
“We could not find it” and “Amazon has not published it” are different claims, and most Haul coverage collapses them. Here is the actual retrieval log behind this guide, so you can judge the gap yourself.
| What we checked | Result on 2026-08-14 |
|---|---|
sell.amazon.com home page | Loads. The word “Haul” appears nowhere on it; the listed programs are FBA, FBM, Ads, B2B, Global Selling, Brand Registry, Brand Analytics, A+ Content, Seller University |
sell.amazon.com/haul and sell.amazon.com/programs/haul | Both HTTP 404 |
sell.amazon.co.uk/haul | HTTP 404 |
amazon.com/haul, amazon.com/bazaar, amazon.co.uk/haul | Live shopper-facing surfaces; no seller enrolment content |
| Amazon Seller Forums threads on Haul | Readable. Two Amazon moderator replies, quoted above |
| Seller Central Haul help articles | They exist. Public search surfaces the titles: “Amazon Haul Program Policy”, “Countries/regions with the Amazon Haul program”, “Manage Amazon Haul inventory”, “Create and edit Amazon Haul listings”, “Troubleshoot Amazon Haul listing deactivations”, “Haul food contact materials”. Every one of them served an empty page shell to us — the article bodies render only inside a signed-in Seller Central session |
| Internet Archive snapshot of the Haul Program Policy article | No snapshot available |
Two conclusions follow, and only these two:
- There is no public, self-service way to join Haul that we could locate, in any of the seller-facing paths above. If one exists, it is not on
sell.amazon.comand not indexed. - Amazon does maintain real seller documentation for Haul — a program policy, listing instructions, inventory management, deactivation troubleshooting. The existence of a “Manage Amazon Haul inventory” article tells you the program has working Seller Central tooling for sellers already in it. We cannot tell you what those articles say, and neither can anyone quoting them second-hand without a login.
Anyone who writes “Amazon has never published Haul requirements” is overstating it. The honest version is: Amazon has published requirements to enrolled sellers, and has not published them to the open web.
The “invite profile”: what is claimed, and by whom
Search results are full of confident descriptions of the seller Amazon invites. None of it traces back to an Amazon page. The table below separates the claim from its source so you can weight it yourself — every row is second-hand and dated 2026-08-14 as the date we read it.
| Claimed invite signal | Where it comes from | How much weight it deserves |
|---|---|---|
| Low-cost, lightweight SKUs priced under $20 | Consultant blogs; consistent with Amazon’s published $20 ceiling | Reasonable inference — the price cap is official, the sourcing implication is not |
| Clean account health, no IP complaint history | Consultant blogs | Plausible but unverified; Amazon applies this bar to most programs |
| Historically concentrated among China-based factories | Trade press and seller newsletters | Widely reported, never confirmed by Amazon |
| Shifting toward domestic inventory and strong fulfilment metrics | A 2026 seller-blog claim | Single-sourced. We found no Amazon statement either way |
| An opt-in exists in Seller Central under “Programs → Amazon Haul” | One 2026 seller blog | Directly contradicted by another passage in the same source saying there is no Seller Central opt-in. We hold no seller account and cannot adjudicate it |
That last row is the useful one. When the same article says both “no opt-in checkbox in Seller Central” and “sellers can register interest in Seller Central under Programs → Amazon Haul”, it is not reporting — it is filling a vacuum. If you have a Seller Central account, that contradiction is a two-minute check you can run yourself and we cannot.
What Haul changes for a catalog you already run
For most sellers reading this, the correct answer is: nothing, today. Haul is a curated surface you are not on. Your ASINs, your referral fees, your FBA costs and your Buy Box position are unaffected by a program you have not been invited into.
Where it does matter is competitive, not operational. If you sell into the sub-$20 band — phone accessories, small home goods, basic apparel, craft supplies — Haul places a screened, ultra-cheap alternative in front of the same shopper inside the same app. Amazon’s own anniversary post claims selection grew “nearly 400%” in twelve months and now spans over a million items under $10. That is pressure on price perception in your category regardless of whether you ever join.
The practical read-across is the same one that applies to Amazon Buy for Me: Amazon keeps adding surfaces that route demand differently, and the seller cost of each new surface is usually a data and compliance cost before it is a fee cost. Keep your existing catalog’s account health clean and your cost model current — see the 2026 fee changes — and you are already doing the only work that transfers.
If you want to raise your hand: a preparation checklist
Amazon named one channel. Use it properly and stop there. Nothing on this list is an Amazon-published requirement — it is what a serious approach to an invite-only, curated, price-capped program looks like.
- Confirm you actually fit the price band. Amazon’s published ceiling is $20 with “the majority priced $10 and under”. If nothing in your catalog lands under $20 at a margin you can live with, you are not a Haul candidate and no email will change that.
- Get your unit economics right at the low end first. Sub-$10 items live or die on landed cost, packaging and dimensional weight; work your FBA size tiers before you pitch anything.
- Clean your account health record. Policy warnings, IP complaints and listing deactivations are the standard disqualifiers across Amazon’s curated programs. This one is inference, not policy text — but it costs nothing to be clean.
- Write one short email to
[email protected]. Include your seller ID, marketplaces, the specific sub-$20 SKUs you can supply, unit volumes, and your fulfilment method. Amazon’s moderators framed this as expressing interest, not applying, and stated no response commitment. - Do not chase it. No status page exists. Repeated follow-ups to an alias with no published SLA buy nothing.
- Re-check Seller Central yourself. If you hold an account, look for a Haul entry under Programs and read the “Amazon Haul Program Policy” article directly. That is the one source in this whole topic we could not open — and you can.
Courses and services selling “Haul access”
Because the requirements are behind a login and the only public channel is an unmonitored-looking email alias, the information vacuum around Haul is large and profitable. Nobody outside Amazon can place you in an invite-only program. A paid service promising Haul onboarding is selling you access it does not control, and the same pattern — a fee charged against an outcome the seller cannot deliver — is the one documented at length in our guide to Amazon automation and done-for-you store schemes.
A simple test: ask the seller of the course to show you the Amazon page that describes the enrolment process they claim to navigate. As of 2026-08-14, that page is not publicly readable — which means they cannot.
Frequently Asked Questions
Can I apply to sell on Amazon Haul?
Not through any public form we could find on 2026-08-14. Amazon moderator accounts in Seller Forums say the program “is currently operating on an invite-only basis” and point interested sellers to [email protected]. That is an expression of interest, not an application, and Amazon stated no commitment to reply.
What are the requirements to sell on Amazon Haul?
Amazon has not published them on the open web. A seller who asked forum moderators directly for “minimum SKU and yearly revenue” was given the invite-only line and the email alias instead of criteria. A Seller Central article titled “Amazon Haul Program Policy” does exist, but its body renders only for signed-in sellers.
Does Amazon charge a different referral fee on Haul?
We found no Haul-specific fee schedule that is publicly readable as of 2026-08-14. Any percentage you see quoted for Haul comes from a third party, not from an Amazon page we could verify. Standard category rates are documented in Amazon referral fees.
Is Amazon Bazaar the same thing as Haul?
Yes, by Amazon’s own statement: “Both Amazon Haul and Amazon Bazaar deliver the same ultra low-price shopping experience, with different names chosen to better resonate with local language preferences and cultures.”
Are Haul products sold by third-party sellers?
Yes. Amazon’s newsroom states it “screens the products sellers offer in Haul so customers can be confident they’ll receive products that are safe, authentic, and compliant with applicable regulations.”
Conclusion
The defensible 2026 position on Amazon Haul is narrower than most coverage admits. Amazon has said, in its own forums, that Haul runs on an invite-only basis and that one email alias exists for interested sellers. Amazon has also written real Haul documentation — policy, listings, inventory, deactivations — and put it behind a seller login. What Amazon has not done is publish an application route or a qualification bar to the open web, and no amount of confident blogging fills that gap.
If you sell sub-$20 goods, send the email once, fix your economics and your account health, and treat every numbered “requirement” you read elsewhere as someone’s guess until Amazon says it. Facts here were checked on 2026-08-14.