Guides

Amazon Business Hour Delivery Rate: The 90% FBM Requirement Starting September 30, 2026 Starting September 30, 2026, Amazon requires seller-fulfilled offers in its US store to maintain a Business Hour Delivery Rate (BHDR) of 90% or higher; sellers below that on September 30 get a notification, and offers whose rate has not improved by October 30 may be deactivated for Amazon Business customers. FBA offers and retail offer eligibility are not affected. Data checked 2026-09-02 against Amazon’s Seller Forums announcement and three Seller Central help pages. ...

Amazon FBA Customer Service: What Amazon Answers, and What Still Comes Back to You On an FBA order, Amazon answers the buyer about delivery, returns and refunds, and charges nothing extra for it in most categories — but product questions, message replies within 24 hours, feedback removal requests, removal orders for unsellable returns, and reimbursement follow-up all remain the seller’s job. Amazon’s own wording is that FBA listings carry the FBA logo “so customers know that Amazon will handle fulfillment and customer service for their orders” (Seller Central: FBA customer service, data checked 2026-09-02). The gap between “customer service” in that sentence and everything else a seller still does is what this guide maps. ...

Amazon FBA Mistakes That Cost Real Money (And the Fee Each One Triggers) The Amazon FBA mistakes that actually move your P&L are the ones Amazon prices: a package one inch over a size-tier limit, a listing priced at $10.49 instead of $9.99, a SKU sitting at 27 days of supply, a pallet that passes its 271st day in the network. Each of those has a published per-unit or per-cubic-foot number attached to it, and each one has a report or a field you can look at before the charge lands. This guide lists eight of them, each with the fee from Amazon’s own US rate cards and the check that catches it. Every figure is the published US rate, checked 2026-09-02, linked to the Seller Central page it came from. If a mistake does not carry a number, it is not on this list. ...

Amazon Seller Policy Updates: The Official Channels and a 20-Minute Monthly Routine Amazon publishes seller and FBA policy changes in a handful of specific places, not one feed. The authoritative record of policy-text changes is the Changes to program policies help page; the fastest notice of an upcoming change is the News and Announcements category of Seller Forums; money changes land on the fee schedule; and anything aimed at your account specifically only appears behind a Seller Central login. Everything below was opened and read on the date given, data checked 2026-09-02. ...

The Amazon PPC Audit: A 90-Minute Pass That Finds Wasted Spend An Amazon PPC audit is a fixed pass over an account that is already running: pull four downloadable reports — targeting, search term, placement and budget — sort each one by cost, and judge every expensive row against a threshold you set before you open the file. Ninety minutes is enough because an audit is a diagnosis, not a rebuild. What you produce is a short list of bids to cut, targets to pause, negatives to add and budgets to raise, plus a dated log of every change. ...

Amazon does not publish a “sellers by country” table, so the honest way to compare marketplaces is to line up three things it does publish: where the stores are, how much money runs through each of the biggest ones, and what each fulfilment setup obliges you to register for. On the money question the answer is lopsided — in the year ended 31 December 2025 Amazon attributed $489.7 billion of net sales to the United States and $45.9 billion to Germany, its largest non-US market (Amazon 10-K, FY2025, data checked 2026-09-01). On the compliance question the answer is equally blunt: in Europe, “a VAT number is required for each country where goods are stored” (sell.amazon.de, data checked 2026-09-01). ...

An Amazon listing optimization service sells you rewritten copy and reworked visual assets for a product detail page — usually the title, bullet points, description or A+ Content, backend search terms, and an image or infographic set. The deliverable is a document and a set of files, not a ranking. That distinction is the whole buying problem: a genuine audit and a template rewrite arrive in the same format, at similar prices, and both look competent in a PDF. What separates them is whether the work is tied to your catalog’s actual constraints and to a measurement plan you can run afterwards. This guide covers what is in scope, how quotes are structured, and the specific checks that expose template work before you pay. ...

The smallest Amazon PPC setup that still teaches you something is one Sponsored Products automatic campaign, one ad group holding closely related products, a $10 daily budget, no end date, and no edits for the first two weeks. Everything else — Sponsored Brands, dayparting, bid rules, third-party software — is a month-two decision at the earliest. This guide covers that minimum configuration, the arithmetic that tells you when a number is big enough to act on, and the specific settings a first-month advertiser should leave alone. Data checked 2026-09-01 against Amazon Ads’ own documentation. ...

How to Find Negative Keywords for Amazon PPC (Search Term Report Method) To find negative keywords for Amazon PPC, download the Sponsored Products search term report, filter it to the customer search terms that spent money without producing orders, and add those terms back as negative phrase or negative exact — at the ad group level when you are steering traffic between your own campaigns, at the campaign level when the term is simply wrong for the product. The rest of this guide is about the judgment calls inside that sentence: how much spend is enough evidence, which match type to use, and which rows in the report are not keyword problems at all. ...

If you sell in the United States, your account is already governed by a binding arbitration clause and a class action waiver, and it has been for years. The Amazon Services Business Solutions Agreement (BSA) carries both in Section 20, “Dispute Resolution,” and states in its opening summary that the agreement “CONTAINS A BINDING ARBITRATION AGREEMENT AND CLASS ACTION WAIVER THAT REQUIRES YOU TO ARBITRATE ALL DISPUTES YOU HAVE WITH AMAZON ON AN INDIVIDUAL BASIS” (official BSA text, checked 2026-09-01). Nothing about that changed in August 2026. The arbitration story that circulated that month was about Amazon’s customer-facing terms, not your seller agreement. ...

Amazon seller Reddit is worth reading for three things: unfiltered accounts of what a policy change felt like in practice, sanity checks on quotes from freight forwarders and prep centres, and early warnings when something breaks at scale. It is a poor source for numbers. Fee figures, capacity allowances, eligibility rules and title limits all change on Amazon’s schedule, not Reddit’s, and a highly upvoted comment from eighteen months ago carries the same visual authority as one from this morning. This guide maps the main Amazon FBA Reddit communities to what each is actually for, lists the post types moderators remove, and gives you the official page to check for every claim that Reddit gets wrong most often. ...

Short answer, checked 2026-08-31: Amazon now lets FBA sellers pay to push additional products into the Sub Same Day (SSD) network by setting a per-unit reservation fee, and that fee is charged only on units that actually ship through SSD. Amazon’s own help page never calls it a bid, but it works like a capped one: in Amazon’s words, “you’re never charged more than the reservation fee you set,” and the number you set is one of the inputs Amazon uses to rank competing requests. Nothing is due up front, and if no units ship through SSD during your placement period, nothing is charged. ...