Everything for Amazon Sellers—in One Base.

AMZBase curates seller tools, explains what they’re best for, and publishes step-by-step playbooks—so you can sell smarter and scale faster.

Shipping from China to Amazon FBA: The Four Decisions, in Order

Shipping from China to Amazon FBA: The Four Decisions, in Order Shipping from China to Amazon FBA is not one process, it is four decisions that lock in a fixed order: which mode moves the goods, who is named importer of record, who is legally qualified to move and clear it, and what date each of those choices forces on your calendar. Most sellers make decision one on price alone, discover decisions two and three at the port, and find out about decision four when a restock window has already closed. This guide is the connecting layer only. It tells you which decision comes first, what each one forecloses, and where to go for the detail — every branch links to the page that works it through properly. ...

September 3, 2026 · 11 min · 2306 words · AMZBase

How to Print FBA Labels: FNSKU Item Labels and Box Labels, Step by Step

How to Print FBA Labels: FNSKU Item Labels and Box Labels, Step by Step Every FBA shipment needs two completely different labels, printed at two different points in the workflow. The FNSKU item label goes on each individual unit and must be printed between 1 x 2 inches and 2 x 3 inches, in black on white non-reflective stock, at 300 DPI or higher. The FBA box ID label goes on the outside of each carton and prints at 3 1/3 x 4 inches, or 4 x 6 inches if you select thermal printing paper. Item labels come from Manage Inventory or the Send to Amazon workflow; box labels are generated by the shipment workflow itself and are unique per box. Every specification below is quoted from a publicly readable Seller Central help page, linked at the point of use, checked 2026-09-03. ...

September 3, 2026 · 11 min · 2313 words · AMZBase

Amazon FBA Virtual Assistant: What a VA Costs by Task Type, and How to Vet One

Amazon FBA Virtual Assistant: What a VA Costs by Task Type, and How to Vet One The public rate evidence for an Amazon FBA virtual assistant splits into three bands that do not measure the same thing. Hiring-platform tables show asking rates of roughly $3.50 to $5.40 per hour for an “Amazon Store Manager” (OnlineJobs.ph salary guide, last updated 2026-08-26). One published VA agency starts at $7.70 per hour, quoting “$77/wk for a 10-hour weekly contract with an entry level virtual assistant” (20four7VA, checked 2026-09-03). Upwork’s own hiring page tells buyers to budget $15/$35/$50+ per hour by level — while the freelancer cards displayed on that same page listed $3, $6, $7 and $8 per hour. An asking price, an agency’s own rate card, and a budgeting suggestion are three different objects. This guide keeps them apart, prices the work by task type, and gives the red lines that disqualify a candidate before money moves. ...

September 3, 2026 · 11 min · 2164 words · AMZBase

Amazon FBA Bookkeeping: The DIY Monthly Close From Amazon's Own Reports

Amazon FBA Bookkeeping: The DIY Monthly Close From Amazon’s Own Reports You can do Amazon FBA bookkeeping with nothing but a spreadsheet, and the file you need is the Date Range Transaction report (CSV) in Seller Central’s Reports Repository — not the payout statement. Pull one calendar month, split its columns into revenue, contra-revenue, tax liability, and three separate fee buckets, then post one journal entry with the deposit total as the balancing line. That is the method. Below: every column and where it lands, how COGS attaches, and how reimbursements and their reversals get posted without double-counting. All report names, columns, and paths are quoted from Amazon’s public Seller Central help pages, checked 2026-09-03. ...

September 3, 2026 · 10 min · 2114 words · AMZBase

Amazon FBA Alternatives (2026): One Decision Table for FBM, 3PL, Dropshipping and MCF

Amazon FBA Alternatives (2026): One Decision Table for FBM, 3PL, Dropshipping and MCF There are four real Amazon FBA alternatives, not forty: fulfil the orders yourself (FBM), rent someone else’s warehouse (3PL), never hold the stock at all (dropshipping, usually alongside a DTC store), or keep your stock in Amazon’s warehouse but sell it somewhere else (MCF). Which one fits is decided by three things — whether you need the Prime badge, whether your units are odd-shaped or slow-moving, and whether your cash can sit in inventory for weeks before the first sale. This page is the switchboard: one decision table, one paragraph per path, and a link to the full comparison for whichever row is yours. It deliberately does not re-argue any of those comparisons. Amazon-side facts here were checked on 2026-09-03; figures carried over from our deeper guides keep their own check dates. ...

September 3, 2026 · 11 min · 2153 words · AMZBase

The Amazon PPC Audit: A 90-Minute Pass That Finds Wasted Spend

The Amazon PPC Audit: A 90-Minute Pass That Finds Wasted Spend An Amazon PPC audit is a fixed pass over an account that is already running: pull four downloadable reports — targeting, search term, placement and budget — sort each one by cost, and judge every expensive row against a threshold you set before you open the file. Ninety minutes is enough because an audit is a diagnosis, not a rebuild. What you produce is a short list of bids to cut, targets to pause, negatives to add and budgets to raise, plus a dated log of every change. ...

September 2, 2026 · 11 min · 2298 words · AMZBase

Amazon Seller Policy Updates: The Official Channels and a 20-Minute Monthly Routine

Amazon Seller Policy Updates: The Official Channels and a 20-Minute Monthly Routine Amazon publishes seller and FBA policy changes in a handful of specific places, not one feed. The authoritative record of policy-text changes is the Changes to program policies help page; the fastest notice of an upcoming change is the News and Announcements category of Seller Forums; money changes land on the fee schedule; and anything aimed at your account specifically only appears behind a Seller Central login. Everything below was opened and read on the date given, data checked 2026-09-02. ...

September 2, 2026 · 11 min · 2252 words · AMZBase

Amazon FBA Mistakes That Cost Real Money (And the Fee Each One Triggers)

Amazon FBA Mistakes That Cost Real Money (And the Fee Each One Triggers) The Amazon FBA mistakes that actually move your P&L are the ones Amazon prices: a package one inch over a size-tier limit, a listing priced at $10.49 instead of $9.99, a SKU sitting at 27 days of supply, a pallet that passes its 271st day in the network. Each of those has a published per-unit or per-cubic-foot number attached to it, and each one has a report or a field you can look at before the charge lands. This guide lists eight of them, each with the fee from Amazon’s own US rate cards and the check that catches it. Every figure is the published US rate, checked 2026-09-02, linked to the Seller Central page it came from. If a mistake does not carry a number, it is not on this list. ...

September 2, 2026 · 12 min · 2406 words · AMZBase

Amazon FBA Customer Service: What Amazon Answers, and What Still Comes Back to You

Amazon FBA Customer Service: What Amazon Answers, and What Still Comes Back to You On an FBA order, Amazon answers the buyer about delivery, returns and refunds, and charges nothing extra for it in most categories — but product questions, message replies within 24 hours, feedback removal requests, removal orders for unsellable returns, and reimbursement follow-up all remain the seller’s job. Amazon’s own wording is that FBA listings carry the FBA logo “so customers know that Amazon will handle fulfillment and customer service for their orders” (Seller Central: FBA customer service, data checked 2026-09-02). The gap between “customer service” in that sentence and everything else a seller still does is what this guide maps. ...

September 2, 2026 · 11 min · 2294 words · AMZBase

Amazon Business Hour Delivery Rate: The 90% FBM Requirement Starting September 30, 2026

Amazon Business Hour Delivery Rate: The 90% FBM Requirement Starting September 30, 2026 Starting September 30, 2026, Amazon requires seller-fulfilled offers in its US store to maintain a Business Hour Delivery Rate (BHDR) of 90% or higher; sellers below that on September 30 get a notification, and offers whose rate has not improved by October 30 may be deactivated for Amazon Business customers. FBA offers and retail offer eligibility are not affected. Data checked 2026-09-02 against Amazon’s Seller Forums announcement and three Seller Central help pages. ...

September 2, 2026 · 12 min · 2401 words · AMZBase

The Amazon Seller Arbitration Clause: What Section 20 of the BSA Says (and Why the August 2026 News Was Not About You)

If you sell in the United States, your account is already governed by a binding arbitration clause and a class action waiver, and it has been for years. The Amazon Services Business Solutions Agreement (BSA) carries both in Section 20, “Dispute Resolution,” and states in its opening summary that the agreement “CONTAINS A BINDING ARBITRATION AGREEMENT AND CLASS ACTION WAIVER THAT REQUIRES YOU TO ARBITRATE ALL DISPUTES YOU HAVE WITH AMAZON ON AN INDIVIDUAL BASIS” (official BSA text, checked 2026-09-01). Nothing about that changed in August 2026. The arbitration story that circulated that month was about Amazon’s customer-facing terms, not your seller agreement. ...

September 1, 2026 · 11 min · 2336 words · AMZBase

How to Find Negative Keywords for Amazon PPC (Search Term Report Method)

How to Find Negative Keywords for Amazon PPC (Search Term Report Method) To find negative keywords for Amazon PPC, download the Sponsored Products search term report, filter it to the customer search terms that spent money without producing orders, and add those terms back as negative phrase or negative exact — at the ad group level when you are steering traffic between your own campaigns, at the campaign level when the term is simply wrong for the product. The rest of this guide is about the judgment calls inside that sentence: how much spend is enough evidence, which match type to use, and which rows in the report are not keyword problems at all. ...

September 1, 2026 · 11 min · 2340 words · AMZBase