Everything for Amazon Sellers—in One Base.

AMZBase curates seller tools, explains what they’re best for, and publishes step-by-step playbooks—so you can sell smarter and scale faster.
How to Cancel an Amazon FBA Shipment title card

How to Cancel an Amazon FBA Shipment: Where the Option Lives, the Time Limits, and What You Still Pay

To cancel an Amazon FBA shipment, open the shipment’s Send to Amazon workflow and click Cancel shipment at the bottom of the workflow page; Amazon then cancels every shipment created in that workflow and moves them to Canceled status in your Shipping Queue (data checked 2026-09-14). The button is the easy part. What you still pay depends on two clocks: Amazon partnered carrier charges are billed unless you cancel within 24 hours of accepting them for small parcel, or one hour for LTL and FTL, and a shipment deleted after you approved the plan can draw a per-unit inbound defect fee. ...

September 14, 2026 · 10 min · 2056 words · AMZBase
How Much Does Amazon PPC Cost? Billing, CPC Drivers, and Where the Spend Goes title card

How Much Does Amazon PPC Cost? Billing, CPC Drivers, and Where the Spend Goes

Amazon PPC has no fixed price. Sponsored Products charges nothing to open a campaign and bills only when a shopper clicks; you set the most you will pay per click, and an auction decides what you actually pay, up to that ceiling. Amazon Ads itself says there “won’t be a set number” for a brand’s CPC, so the honest answer to Amazon PPC cost is a mechanism: your bid, your adjustments, the auction, and your daily budget. This guide covers how each ad type bills, what moves CPC, one dated third-party average, and the three layers total spend splits into. Data checked 2026-09-14 against Amazon Ads’ own pages. ...

September 14, 2026 · 11 min · 2209 words · AMZBase
Amazon FBA vs affiliate marketing compared on capital, inventory risk, and margin structure

Amazon FBA vs Affiliate Marketing: Capital, Risk, and Margin Structure Compared

Amazon FBA vs Affiliate Marketing: Capital, Risk, and Margin Structure Compared Amazon FBA and Amazon affiliate marketing sit on opposite sides of the same sale. An FBA seller buys inventory first, pays Amazon’s referral and fulfillment fees, and keeps whatever is left; an Amazon Associate spends nothing on stock and earns a fixed percentage of qualifying revenue — 3.00% for Toys on amazon.com, for example — set by Amazon’s published rate table (checked 2026-09-14). So the comparison is not “which earns more.” It is which risk you want to carry: inventory and fee risk as a seller, or traffic and terms risk as an affiliate. ...

September 14, 2026 · 11 min · 2139 words · AMZBase
Amazon FBA NAICS Code title card

Amazon FBA NAICS Code: Why There Isn't Just One, and How to Look Yours Up (2026)

There is no single Amazon FBA NAICS code. Under the current 2022 edition of NAICS, an online seller is classified by what it mainly sells, not by the fact that it sells through Amazon, so the code for a toy seller differs from the code for a cosmetics seller. The code many older articles still quote, 454110 “Electronic Shopping and Mail-Order Houses”, is a 2017 NAICS code that does not appear in the Census Bureau’s 2022 code list (data checked 2026-09-14). The IRS applies the same logic on its business returns: for nonstore retailers, it tells you to “select the PBA code by the primary product that your establishment sells.” ...

September 14, 2026 · 11 min · 2321 words · AMZBase
Amazon FBA Meltable Inventory (2026) title card

Amazon FBA Meltable Inventory (2026): What Counts as Meltable and the Current Rules for Sending It In

Amazon FBA meltable inventory is open again for fall 2026, but in two waves rather than on one date. According to Amazon’s US help page (data checked 2026-09-14), gummies, protein bars, cookies, and coated candy could be sent to FBA starting August 31, 2026 and are fulfilled by Amazon starting September 14, 2026; chocolate, coated chocolate nuts, fruit, caramel, and gelatin gummies can be sent starting September 21, 2026 and are fulfilled starting October 5, 2026. Amazon defines meltable products as heat-sensitive consumables at high risk of melting at storage or transit temperatures at or above 155°F, and the same page sets April 15, 2027 as the cutoff for meltable removal orders. ...

September 14, 2026 · 10 min · 2091 words · AMZBase

Amazon FBA vs Shopify: The Five Numbers That Decide Where Your Stock Sits (2026)

Amazon FBA vs Shopify: The Five Numbers That Decide Where Your Stock Sits (2026) Amazon FBA vs Shopify is not a channel question — it is a decision about where your inventory physically sits and how you buy the next batch. On FBA, Amazon holds the units: you ship into Amazon’s network on Amazon’s inbound terms, Amazon’s record is the count you restock against, and Amazon bills you per order and per cubic foot. On a Shopify store, nothing in the platform holds anything — Shopify Fulfillment Network is an app that connects you to third-party logistics providers, and the inventory record in your own admin is the only count that exists. ...

September 11, 2026 · 12 min · 2390 words · AMZBase
Amazon FBA Liquidations (2026) title card

Amazon FBA Liquidations (2026): Recovery Rates, Eligibility, and How They Compare to Removal, Disposal, and Donation

An Amazon FBA liquidation is a removal disposition in which Amazon sells your inventory in bulk to a contracted liquidator and pays you the net proceeds — a gross recovery Amazon staff describe as approximately 5–10% of the product’s average selling price for the US market (Seller Forums account News_Amazon, read 2026-09-11). It is not a channel that competes with selling. It competes with disposal. Since September 30, 2025, liquidation is the default outcome for unsold US and Canada inventory in any account that never configured its automated removal settings (News_Amazon, Seller Forums). For many sellers the live question is not “should I opt in” but “should I opt out.” ...

September 11, 2026 · 11 min · 2256 words · AMZBase
Amazon FBA Donations (2026) title card

Amazon FBA Donations (2026): What Triggers a Donation, What It Costs, and Whether You Can Still Opt Out

An Amazon FBA donation is what happens when you instruct Amazon to get rid of unfulfillable FBA inventory and Amazon, rather than destroying the units, makes the eligible ones available to a charity. Two facts answer most of the questions sellers ask about it. Donating is not free — Amazon’s FBA Donations program page states, in the words of an Amazon staff post, “Our usual disposal fees apply.” And participation is mandatory for US sellers: since September 30, 2025, Amazon no longer lets US or Canada sellers opt out. Both points are sourced below; the fee wording was data checked 2026-09-11 and the enrollment change 2026-09-14. ...

September 11, 2026 · 9 min · 1908 words · AMZBase

Amazon Accelerate Tailored Audiences: What the Program Is and Who Can Use It

Amazon Accelerate Tailored Audiences is the audience-segmentation layer inside Amazon Customer Engagement, the free email-marketing tool in Seller Central, and Amazon introduced it at its Accelerate seller conference in September 2022. It let brands email three groups Amazon defines — repeat customers, recent customers, and high-spend customers — instead of only the shoppers who had followed their brand. The gate is Amazon Brand Registry, and Amazon said at launch it was testing the feature in a beta program with a plan to make it available to all U.S. sellers in early 2023 (checked 2026-09-11). ...

September 11, 2026 · 12 min · 2390 words · AMZBase

When Amazon Seller Software Doesn't Match Its Claims: 71 Public Complaints Across 35 Tools

Most complaints about Amazon seller software claims are not about a feature being bad — they are about a gap between where the claim was made and where the delivery was measured. In a corpus of 2,110 public reviews of Amazon seller tools mapped on 2026-07-11, 71 reviews across 35 different tools describe a promise, a trial length, an included feature or a plan definition that the reviewer says did not hold up. Read as a group they resolve into five shapes, and four of the five are checkable before any money moves. ...

September 10, 2026 · 12 min · 2414 words · AMZBase

Inaccurate Data in Amazon Seller Tools: What 55 Public Accuracy Complaints Show

A sales estimate from an Amazon seller tool is a model output, not a measurement. No third-party tool can see Amazon’s order data, so a gap between the tool’s number and your Seller Central report is the expected condition, not proof of a defect. What a vendor can fairly be held to is disclosure: whether it publishes an error range, names the inputs, and dates the claim. In a corpus of 2,110 public reviews of Amazon seller tools mapped on 2026-07-11, 55 reviews across 31 different tools describe data that is inaccurate, stale or at odds with the seller’s own back end; read as a group, they separate into four failures with four different owners. ...

September 10, 2026 · 12 min · 2348 words · AMZBase

Amazon Seller Tools With a Steep Learning Curve: What 93 Public Reviews Say About Ramp-Up Cost

The cost of an Amazon seller tool is not the subscription line on your card — it is the subscription plus the hours you spend before the tool produces anything, and only the first number is printed on the pricing page. In a corpus of 2,110 public reviews of Amazon seller tools mapped on 2026-07-11, 93 reviews across 44 different tools describe exactly that gap: a steep learning curve, a confusing interface, or a setup that took far longer than the sales page implied. Ramp-up cost cannot be read off a pricing page, but three parts of it can be checked before you pay. ...

September 10, 2026 · 12 min · 2423 words · AMZBase