Everything for Amazon Sellers—in One Base.

Sponsored Brands image specifications depend on the asset and ad format: Amazon’s current Collections documentation specifies a logo of at least 400 × 400 pixels, no larger than 1MB, in PNG or JPG. The older Product Collection format documents custom images of at least 1200 × 628 pixels, no larger than 5MB, in PNG or JPG—but the newer Collections format does not support custom or lifestyle images. Product images belong to the advertised ASINs and follow listing-image requirements rather than either upload specification. ...

To reconcile Amazon FBA inventory, fix one reporting period and inventory scope, then bridge the Inventory Ledger’s starting warehouse balance to its ending warehouse balance using the movements within that scope. Use the detailed view to explain the remaining difference by event, location, and disposition—not to turn every negative adjustment into a missing-unit claim. This is a period-end quantity workflow, not an inbound shipment investigation or an inventory-report download tutorial. Amazon’s US Inventory Ledger report documentation, data checked 2026-11-10, supplies the field definitions and reporting cadence below. The workflow is based on that public documentation, not operation of a seller account. ...

Amazon Sponsored Display ads are now part of Amazon’s broader display ads offering, according to Amazon’s official product page, checked November 10, 2026. Amazon says existing Sponsored Display campaigns continue uninterrupted; new display campaigns use Campaigns → Create Campaign → Display, Video, and Audio → Display. If you searched for the old product name, the immediate task is choosing the right route—not rebuilding a campaign simply because its label changed. ...

For Amazon PPC video requirements, identify the ad format first: this checklist covers Sponsored Brands video, not every Amazon video placement. Amazon’s official specification page lists a 6–45-second, 16:9 video in MP4 or MOV, no larger than 500MB, at one of its accepted resolutions (data checked 2026-11-10). Technical acceptance is only one pass: the creative also needs to work without sound, keep important information clear of the lower-right controls, and match the marketplace language. ...

Amazon PPC automatic vs manual is a choice about who selects the targets, not which campaign is guaranteed to be cheaper. With Sponsored Products automatic targeting, Amazon matches ads to shopper queries and products; with manual targeting, you choose keywords or product targets. Amazon’s targeting guide, checked November 10, 2026, says you cannot change a live campaign’s targeting strategy: moving from automatic to manual requires a new campaign. Choose automatic when the next job is discovering relevant demand. Choose manual when you already have a target hypothesis that deserves deliberate control. Use both when each has a distinct job and you can fund and evaluate those jobs separately. ...

Choose Amazon PPC reports by the decision you need to make and what each row represents. Use campaign or portfolio exports for allocation, and seek more detailed traffic or placement dimensions when the question requires them. Keep those datasets separate: the same advertising activity can appear at different levels, so adding their totals can count it repeatedly. This is a report-selection framework, not an exhaustive catalog of report types or a search-term analysis tutorial. Official export and metric guidance was data checked 2026-11-07. The workflows below are based on public documentation, not an advertising account we operated. ...

Amazon PPC out of budget means the campaign has used its available daily budget; it does not prove the campaign deserves more money. For Sponsored Products, first confirm the budget constraint and reporting period, then separate campaigns producing acceptable sales from those spending without an acceptable return. Increase capacity for a justified opportunity; fix or reduce inefficient traffic before funding more of it. This is a diagnosis framework, not a budget-rules setup tutorial. It uses Amazon Ads’ public documentation, data checked 2026-11-07, rather than account results we operated. Numerical examples below are hypothetical. ...

Amazon PPC CTR is ad clicks divided by ad impressions, expressed as a percentage. Use it to evaluate whether an impression becomes a click—not whether that click becomes a profitable order. Before changing bids, compare matching traffic segments and check whether a lower campaign CTR reflects weaker engagement or simply a different mix of impressions. This guide focuses on click-through diagnosis, especially for Sponsored Products. Platform definitions come from Amazon Ads’ public documentation, data checked 2026-11-07. The numerical examples are hypothetical, not results from an advertising account we operated. ...

Amazon PPC clicks but no sales calls for a sequence: check reporting maturity, inspect the advertised offer, then trace the clicks to shopper intent. A recent zero is not the same as a mature zero, and an irrelevant search term needs a different response from an unavailable product. Set an affordable exposure limit while you investigate rather than using a universal clicks-before-pausing rule. This guide focuses on diagnosing zero attributed purchases, not calculating conversion rate or promising a launch outcome. It uses public Amazon documentation, data checked 2026-11-07, rather than results from a seller account we operated. ...

Amazon FBA unfulfillable inventory is stock in Amazon’s fulfillment network that is in unsellable condition. Start by identifying the affected units and their disposition category, then separate the investigation into what happened from the decision about what to do with the stock. A damage category is a starting point for investigation, not a promise of reimbursement. This guide covers diagnosis and responsibility routing. For the actual removal workflow, use the separate FBA removal orders guide. ...

The search term report for Amazon PPC is a clicked-traffic report, not a complete list of every query where your ads appeared. For Sponsored Products, Amazon includes search terms that generated at least one ad click; the customer search term can also represent an ASIN or a term inferred in a non-search context. Read the row’s targeting, reporting period and attribution fields before treating it as a shopper’s typed query or a finished sales result. ...

The Amazon PPC suggested bid is an auction-competitiveness signal, not a calculation of what your business can afford per click. Amazon derives the suggestion and range from bids for similar ads that won impressions over the past seven days and updates them daily. Compare that market signal with a profit-based CPC ceiling before deciding whether to follow it. This guide focuses on reading the suggestion, interpreting changes, and choosing an economically defensible bid. Platform details come from Amazon Ads’ Understand bidding on Sponsored ads, updated November 2, 2026; data checked 2026-11-06. The examples below are hypothetical calculations, not advertising-account results. ...