Everything for Amazon Sellers—in One Base.

AMZBase curates seller tools, explains what they’re best for, and publishes step-by-step playbooks—so you can sell smarter and scale faster.

Which Amazon Marketplace to Expand to First: Account Map, Linked-Account Fees, and the Sell Globally Dashboard

For most US sellers, the first Amazon marketplace to expand to is Canada, Mexico or Brazil, because all three sit inside the account you already have. Amazon’s global expansion guide says a US seller needs a “Professional North America and Brazil unified account, which you can use to sell in the US, plus Canada, Mexico, and Brazil” (sell.amazon.com, data checked 2026-10-04). Europe, the Asia-Pacific and the Middle East each need another account. That split, plus one fee rule for linked accounts, sets the order of the decision. The demand data in the Sell Globally dashboard and Marketplace Product Guidance then tells you which country inside that order is worth the work. ...

October 4, 2026 · 12 min · 2361 words · AMZBase

How to Sell on Amazon Europe from the US: The Regional Europe Account, Entity Question and VAT Gate

To sell on Amazon Europe from the US, you create a regional Europe account — from your Amazon.com Professional account if you already have one, or through the Sell Globally dashboard after opening a North America and Brazil unified account if you are new. Amazon says a business outside Europe “may not be required to form a Europe-based company to sell your products in Europe” (data checked 2026-10-04). Then you choose FBA or merchant fulfillment, and before your first unit ships you answer the VAT question, because storing or selling goods in an EU country can require a VAT registration there. ...

October 4, 2026 · 10 min · 2099 words · AMZBase

Amazon View in 3D and View in Your Room: Which Products Qualify, How to Get a 3D Model, and What It Costs

Amazon View in 3D lets shoppers rotate, pinch and zoom a 3D model of your product in the Amazon shopping app, and View in Your Room uses augmented reality to place it in their own space. Amazon states that “There is no cost for adding 3D models and augmented reality to your Amazon product listings” (checked 2026-10-04). You can get a model three ways: upload your own GLB or glTF file through Image manager, scan the product with the Amazon Seller app’s Create 3D Models feature, or hire a 3D modeling provider through the Service Provider Network. ...

October 4, 2026 · 10 min · 2123 words · AMZBase

Amazon Growth Opportunities (2026): The Four Recommendation Types, HV and HP Badges, and Which Ones to Act On

Amazon Growth Opportunities is a free Seller Central dashboard that ranks product-level recommendations — run an ad, add A+ Content, enroll in Vine, fix a listing, cut a cost — by their estimated impact on your sales. You open it from Growth → Growth Opportunities in the Seller Central main menu, and it sorts every recommendation into four types: Sell New Products, Improve Sales, Reduce Cost, and Drive Traffic (Amazon’s tool page, checked 2026-10-04). The tool is free to use, but many of the actions it recommends — advertising, Vine, some fulfillment programs — cost money. ...

October 4, 2026 · 12 min · 2372 words · AMZBase

Amazon Automate Pricing: The 3 Rule Types, Min and Max Price Limits, and How Fast Changes Apply

Amazon Automate Pricing is the free repricing tool built into Seller Central: you pick a rule, set a minimum price (and optionally a maximum), and Amazon changes your price for you within those limits. It is free with the Professional selling plan, it offers three rule types (competitive, sales-based, and business price), and Amazon says price updates on existing rules are “usually processed in less than 15 minutes” (sell.amazon.com, data checked 2026-10-04). What it cannot do is win the Featured Offer on price alone, because Amazon also weighs inventory, fulfillment, and customer service. ...

October 4, 2026 · 11 min · 2235 words · AMZBase
How to sell on Amazon Japan from the US: account path, fulfillment and compliance gates

How to Sell on Amazon Japan from the US: Account Path, FBA vs FBM, Yen Fees and Compliance Checks

To sell on Amazon Japan from the US, you open a Japan account through Amazon’s Sell Globally program — from your existing Amazon.com Professional account, or after creating a North America and Brazil unified account if you are new — then pick FBA in Japanese fulfillment centers or merchant fulfillment, and clear Japan’s product rules before you list. Amazon says a business outside Japan “may not be required to form a Japan-based company” (data checked 2026-10-03). That “may not” is where the real work sits: importing, consumption tax and regulated products each bring their own Japanese requirement. ...

October 3, 2026 · 11 min · 2144 words · AMZBase
Sell on Amazon India from the US

How to Sell on Amazon India From the US: The India Account, Why FBA Starts With a Compliance Consultant, and FBM

To sell on Amazon India from the US, you add an India account to your Amazon.com Professional account through the Sell Globally dashboard, then choose between FBA and shipping orders yourself (FBM). The catch is FBA: Amazon’s US page says that “To sell in India using FBA, you will first need to connect with a trade compliance consultant using our Service Provider Network” (data checked 2026-10-03). The reason sits on Amazon.in, not on the US page: “The Indian regulations do not permit global entities to engage in direct B2C (business to customer) retail.” ...

October 3, 2026 · 11 min · 2220 words · AMZBase
Selling on Amazon Brazil from the US: unified account, CNPJ and Remote Fulfillment

How to Sell on Amazon Brazil from the US: Unified Account, CNPJ, and Remote Fulfillment

A US seller can sell on Amazon Brazil from an existing Amazon.com Professional account, because Amazon’s North America and Brazil unified account already includes Amazon.com.br. What the US account cannot do is use local FBA in Brazil: Amazon states that “selling with FBA in Brazil is only available to Brazil-based accounts,” and storing and selling through FBA in Brazil requires a CNPJ, the Brazilian tax ID (data checked 2026-10-03). For a US business without a Brazilian entity, the realistic routes are Remote Fulfillment with FBA, which ships Amazon.com.br orders from US FBA stock, or shipping orders yourself from the US. This guide covers only what is specific to Brazil, using Amazon’s own pages. ...

October 3, 2026 · 11 min · 2149 words · AMZBase
Amazon Manage Your Compliance dashboard workflow: requests, bulk upload, appeals, Compliance Reference

Amazon Manage Your Compliance Dashboard (2026): Bulk Uploads, At-risk Sales, and Compliance Reference

Amazon Manage Your Compliance (MYC) is the Seller Central dashboard where Amazon lists the compliance documents it wants for your products and where you submit or appeal them, one at a time or in bulk for up to 5,000 products per spreadsheet. Each product row shows the ASIN, SKU, the requirement, the approval status of what you sent, and an At-risk sales figure you can use to decide what to fix first. Its companion, Compliance Reference, lets you look up a product’s requirements before Amazon asks — which is the cheaper moment to find out. ...

October 3, 2026 · 10 min · 1969 words · AMZBase
Amazon Build International Listings: cross-listing from Amazon.com

Amazon Build International Listings: How Cross-Listing Works, What Translation and Price Sync Cover, and a Pre-Flight Checklist

Amazon Build International Listings is the Seller Central tool that copies your offers from one source store, usually Amazon.com, into other Amazon stores and then keeps their prices in step with your US price and the exchange rate. Amazon’s own wording is short: “Use the Build International Listings tool to cross-list your products in global Amazon stores,” and “In many cases, the tool will also automatically translate new listings into the local language” (sell.amazon.com, data checked 2026-10-03). The two weak points sit in those sentences: “in many cases” is not “always,” and a synchronized price is only as good as the rule behind it. This guide covers how the tool works, what its translation and price sync do and do not handle, and the checks to run before you push a catalogue abroad. Everything here comes from Amazon’s public pages; where Amazon publishes nothing, the guide says so. ...

October 3, 2026 · 10 min · 2105 words · AMZBase
Amazon seller vacation settings guide title card

Amazon Vacation Settings: How Seller Vacation Mode Works, What Stays Live, and How to Come Back

Amazon vacation mode is the Vacation Settings page in Seller Central that switches your listing status to Inactive. Per Amazon’s own help page, it removes your self-fulfilled (FBM) listings from product detail pages and search results within one hour, while Fulfillment by Amazon listings stay active. It does not cancel pending orders, does not pause the 24-hour deadline for return requests and buyer messages, and does not stop the monthly Professional subscription fee (data checked 2026-10-02, Seller Central help G200135620). ...

October 2, 2026 · 10 min · 2097 words · AMZBase
Amazon tax information interview: W-9 vs W-8BEN for sellers

Amazon Tax Interview (2026): W-9 vs W-8BEN, Validation Time and W-8 Expiry

The Amazon tax interview is a questionnaire every Amazon.com seller must complete, and your answers decide which IRS form Amazon keeps on file: a Form W-9 if you are a U.S. person, a Form W-8BEN if you are a non-U.S. individual, or a Form W-8BEN-E if you are a non-U.S. entity. Amazon says most e-signed submissions validate within 3-5 business days but the full process can take up to eight weeks, and a W-8 expires on December 31 three years after you provide it (Amazon U.S. tax identity FAQ, data checked 2026-10-02). ...

October 2, 2026 · 11 min · 2273 words · AMZBase