Everything for Amazon Sellers—in One Base.

AMZBase curates seller tools, explains what they’re best for, and publishes step-by-step playbooks—so you can sell smarter and scale faster.
Amazon Shipping Templates title card

Amazon Shipping Templates: Regions, Rates, SKU Assignment and Handling Time

Amazon shipping templates group the shipping regions, service levels, transit times, and rates used by seller-fulfilled offers. Create the template in Shipping settings, then assign the relevant SKUs; saving a template alone does not establish that those offers use it. These are FBM delivery settings, not instructions for sending inventory to an Amazon fulfillment center (Amazon template and assignment help, checked 2026-11-03). The practical setup has three parts: configure the delivery lane, map the right SKUs to it, and check handling time separately. This guide follows Amazon’s US help documentation, not a logged-in account test. If your task is warehouse replenishment, use the FBA inbound shipping guide instead; the FBA versus FBM comparison explains the fulfillment split. ...

November 3, 2026 · 9 min · 1839 words · AMZBase
Amazon Restocking Fees title card

Amazon Restocking Fees: When Sellers Can Charge Them and the FBA Boundary

Amazon restocking fees are conditional deductions on returned items, not a standard charge for every return. Amazon’s US guidelines prohibit a restocking fee when an item comes back in original condition within the applicable return policy; other cases depend on timing, condition, product type, and responsibility. The documented seller workflow is Manage Seller Fulfilled returns, not a control for FBA sellers to apply their own deductions (Amazon guidelines, checked 2026-11-03). ...

November 3, 2026 · 10 min · 1951 words · AMZBase
Amazon PPC Budget Rules title card

Amazon PPC Budget Rules: Schedule, Performance and Stacking

Amazon PPC budget rules automatically raise a campaign’s daily budget when a schedule or performance condition is met. For Sponsored Products, the important distinction is between making more budget available and changing a bid: budget rules do the former. Amazon reviews active rules daily for the following day’s budget, and qualifying increases can stack rather than replace one another. This guide explains how to choose a trigger, calculate overlapping increases, and verify the return to the standard budget. Platform behavior below is based on Amazon Ads’ budget-rules documentation, updated October 28 and checked November 3, 2026. The worked numbers are hypothetical, not campaign results. ...

November 3, 2026 · 8 min · 1677 words · AMZBase
Amazon PPC Bidding Strategies title card

Amazon PPC Bidding Strategies: Down Only, Up and Down, Fixed and Rule-Based

Amazon PPC bidding strategies determine how Amazon uses or changes your bid in a Sponsored Products auction. Down only can reduce bids, up and down can raise or reduce them, fixed removes that conversion-based adjustment, and rule-based bidding adjusts bids around a campaign goal with a ROAS guardrail. Choose the mechanism for the campaign’s job, then review placement and audience adjustments separately. This guide compares those mechanisms, not ad scheduling or a complete campaign launch. The platform facts come from Amazon Ads’ Bidding strategies for Sponsored Products, updated September 28, 2026; data checked 2026-11-03. These are documented controls, not results from an advertising account we tested. ...

November 3, 2026 · 11 min · 2210 words · AMZBase
Amazon FBA Shipment Reconciliation title card

Amazon FBA Shipment Reconciliation: Eligibility, Evidence and the Contents Tab

Amazon FBA shipment reconciliation is the process for resolving differences between the inventory in your shipping plan and the units Amazon accounts for. A shipment must be Closed before it can be eligible for reconciliation; then use Track shipment → Contents to review discrepancies and request research. You need proof of inventory ownership and proof of delivery, not just a statement that units are missing. This guide covers the missing-unit investigation after shipment closure, not the entire inbound journey or reimbursement valuation. Platform details below come from Amazon’s US Reconcile your shipment help page, data checked 2026-11-03. The workflow is documented guidance, not a walkthrough performed inside a seller account. ...

November 3, 2026 · 10 min · 2040 words · AMZBase
Trademark Clearance Search Before You Name an Amazon Brand title card

Trademark Clearance Search Before You Name an Amazon Brand: A USPTO Search Guide

A trademark clearance search before you name an Amazon brand has two parts. First, search the free USPTO trademark database for marks that look, sound, or mean something similar to your name on related goods, not just identical names in your own class. Second, search state trademark registries and the internet, including Amazon itself, because unregistered use can also block you. A federal search alone is not enough: the USPTO says its database “only contains federally registered and applied-for trademarks.” ...

October 15, 2026 · 11 min · 2144 words · AMZBase
Decision path for a Lacey Act plant declaration on imported Amazon inventory: check the HTS code, check exemptions, then file in ACE or LAWGS

Lacey Act Declaration for Wood Products: What Amazon FBA Importers Must File, Who Files It, and the 2026 End of Paper PPQ 505

If the HTS code of your wooden, bamboo or other plant-based product appears on the APHIS Lacey Act Implementation Schedule, the importer of record or its agent must file a Lacey Act declaration at entry that names the plant’s scientific name, the country where it was harvested, the value, and the quantity in metric units. Since Phase VII began on December 1, 2024, APHIS has required declarations for all remaining plant product HTS codes that are not 100-percent composite materials, which pulls in furniture, cork, sporting goods and housewares that never needed one before. As of January 1, 2026, APHIS no longer accepts paper PPQ 505 forms: the filing goes through CBP’s ACE or APHIS’s LAWGS (APHIS pages read 2026-10-15). ...

October 15, 2026 · 10 min · 2124 words · AMZBase
Design Patent for Amazon Sellers title card

Design Patent for Amazon Sellers: How a USPTO Design Patent Protects Your Product's Look

A design patent is the US protection for how your Amazon product looks: its shape, its surface ornamentation, or both. A utility patent is the separate protection for how the product works. A design patent is not automatic. You file an application with the USPTO, it carries exactly one claim and a set of drawings or photographs, and an examiner compares it with earlier designs before anything is granted. Sources: the USPTO’s Design Patent Application Guide, USPTO fee schedule, and MPEP 1505, Term of Design Patent, plus Amazon’s public Brand Registry page and Intellectual Property Policy (all data checked 2026-10-15). This guide explains the rules and the decision points. It does not judge whether any particular product design qualifies or infringes. ...

October 15, 2026 · 10 min · 2094 words · AMZBase
Amazon Sponsored Brands Budget title card

Amazon Sponsored Brands Budget: Daily vs Lifetime, the $1 Minimum, Pacing, and What You Cannot Change After Launch

Amazon Sponsored Brands Budget: Daily vs Lifetime, the $1 Minimum, Pacing, and What You Cannot Change After Launch A Sponsored Brands budget is either a daily budget or a lifetime budget, and you pick one when you create the campaign. Amazon’s advertising FAQ states that the minimum daily budget for Sponsored Brands is $1.00 (or the local-currency equivalent), that you cannot switch between daily and lifetime after you have selected one, and that a live lifetime budget can only be increased, never decreased (data checked 2026-10-15). Everything else — how fast the money goes, and whether a single day can overshoot — depends on which official page you read, and the pages do not agree. ...

October 15, 2026 · 11 min · 2215 words · AMZBase
Title card for the Amazon private label FBA guide, showing the ownership chain from brand name to trademark, GTIN, Brand Registry and listing

Amazon Private Label FBA: What You Actually Own at Each Step (Brand, Trademark, GTIN, Brand Registry)

Amazon private label FBA means selling a product under a brand you own, made for you by a manufacturer, stored and shipped by Fulfillment by Amazon. What makes it a different business from reselling is not the factory but the ownership chain: a brand name, a trademark behind it, product identifiers licensed to you, Brand Registry enrollment, and the listing those four together let you control. Each link is acquired separately, from a different authority, and a missing link weakens every one after it. ...

October 15, 2026 · 10 min · 2121 words · AMZBase
Is My Product a Medical Device? FDA self-check title card

Is My Product a Medical Device? An FDA Self-Check for Amazon Sellers (2026)

Whether your product is an FDA medical device depends mainly on what you claim it does, not on what it is made of. FDA’s own determination page says to start by defining your product’s intended use and indications for use, then compare them against the device definition in section 201(h) of the FD&C Act and search for an existing classification (FDA, How to Determine if Your Product is a Medical Device, content current as of 09/29/2022, data checked 2026-10-14). ...

October 14, 2026 · 11 min · 2217 words · AMZBase
How to Trademark a Brand Name for Amazon title card

How to Trademark a Brand Name for Amazon: The USPTO Application Steps

To trademark a brand name for Amazon, you file a federal application with the USPTO through its online Trademark Center, and it moves through four stages: application, examination, publication, and registration. You choose a filing basis: use in commerce, if you already sell under the brand across state lines and can show a specimen, or intent to use, if you have not launched. If your domicile is outside the United States, a US-licensed attorney must file for you. A pending application is already enough to enroll in Amazon Brand Registry. ...

October 14, 2026 · 11 min · 2138 words · AMZBase